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Blue365® Health and Wellness Discount Program

Blue Cross and Blue Shield of Texas offers extra services called Value-Added Services (VAS) to our plan members. The VAS below is designed with your health and wellness in mind.

Stay Well. Save Money.

We want to help you take care of yourself every day of the year. That's why BCBSTX health plan members have access to Blue365. This site is a resource for health-focused discounts. All members can sign up for Blue365 at no cost. This VAS is for members from birth through age 64. The program offers discounts for exclusive health and wellness products and services. Some services are free. Get savings from top national and local retailers. There are no claims to file and no referrals or approvals needed. 

This VAS excludes benefits covered by your CHIP, STAR or STAR Kids plan.

Limitations: This VAS will provide members with the opportunity to access health and wellness items and offerings at a lower cost, as well as take advantage of some free/no cost services. These products and services do not overlap with Medicaid. For a member to redeem the Blue365 discount offerings, they must register at www.blue365deals.com/BCBSTX . The information required for the registration process includes Name, Email, Password, ZIP Code, and alpha prefix. This alpha prefix for members is TXS.

Note: Value-Added Services may have restrictions and limitations. For a complete list of limitations, please refer to the Member Handbook for your plan.

Learn More About Benefits

Find out more about your plan benefits.

Explore other VAS available to you.

MEMBER RESOURCES

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If you have questions about your plan, call the Customer Advocate Department.

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Blue365 is a discount program only for Blue Cross and Blue Shield of Texas members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Check your benefit booklet or call the Customer Advocate Department number on your member ID card for specific benefit facts. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. Members should consult their doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.