Are you a current member of one of our plans? Check out the maternity benefits offered with your plan.
Maternal and Infant Health
Maternity Care
Blue Cross and Blue Shield of Texas wants to help you take good care of yourself when you’re pregnant. That way your baby will be off to a healthy start. We’re here to help you make the most of your maternity benefits.
What Does My Plan Cover?
Benefits of Enrolling in the Special Beginnings® Program
Special Beginnings is a program to help you better understand and manage your pregnancy. We recommend you enroll as early as possible. That way you can take advantage of all the benefits of the program.
Prenatal Care
During pregnancy, you have access to a service coordinator (trained nurse). They can help you set up doctor visits and tests. Your service coordinator will check in with you to talk about how things are going. You will have access to classes and info to help you learn what to expect and how to make good choices to stay healthy. And you can earn gift cards for completing prenatal visits with your doctor.
Post-Partum Care
After your baby is born, you still have support as you start your journey as a new parent. Your service coordinator can let you know how to find information about post-partum care. They will ask about how you and your baby are doing. Having trouble getting enough sleep? Dealing with depression? There are resources to help. You can also earn gift card rewards when you complete a timely post-partum visit with your doctor.
Newborn Care
Congratulations on your new baby! If you need access to information about newborn care, we can help. Learn about good nutrition, breastfeeding, parenting and more with online resources. Check out helpful resources on many topics such as home visit programs and vaccines. Also find out how to earn gift cards for infant well-child checkups.
Enroll in the Program
If you are a BCBSTX CHIP, STAR or STAR Kids member who is pregnant, you qualify for the program. Call the Special Beginnings helpline to get started. Our nurses will go through a quick health survey with you so we can better understand your care needs. You can also email us.
- Call toll-free: 1-888-421-7781 (TTY: 711)
- Email: TXSBMedicaid@bcbstx.com