Value-Added Services for Pregnant Women

Pregnant Blue Cross and Blue Shield of Texas (BCBSTX) STAR members have access to the following Value-Added Services.

Free Infant Car Safety Seat or Pack and Play Playard

This program urges pregnant women to get early and ongoing prenatal care. Any pregnant STAR member may get a car seat or pack and play playard.
To get the infant car seat or pack and play, you will need to join the Special Beginnings Program and earn a total of four points. Here’s how to earn points:

  • Go to your doctor for your first prenatal visit within the first 12 weeks of pregnancy or within the first month of joining our STAR plan (earn two points)
  • See your doctor for four prenatal visits (earn one point)
  • See your doctor for six prenatal visits (earn two points)
  • See your doctor for eight prenatal visits (earn three points)
  • Enroll in the Special Beginnings Program (earn one point)

Request the gift by calling Member Outreach toll-free at 1-877-375-9097. The gift will be sent to the address the member fills in on the completed Prenatal Care Incentive Options for Pregnant Women form.


BCBSTX offers $50 gift cards to STAR members for going to their prenatal and postpartum visits. These gift cards are for members who are pregnant or who have just delivered their baby. To learn more about how to earn your incentive gift cards and to get a Prenatal Incentive or Postpartum Incentive form, call Member Outreach. Once you receive a form, have your doctor fill it out and sign it. Then fax it to Member Outreach or call toll-free at 1-877-375-9097. We will send your gift card to the address you give us on the form.


Pregnant members can get up-to-date information about pregnancy and caring for a new baby in these free classes. Members can take classes in 15 different languages online and bilingual English/Spanish classes are taught in person by BCBSTX Special Beginnings nurses. Bilingual classes are offered once per month. Here are some of the things you will learn:

Breastfeeding Coaching and Support

Breastfeeding is the best start you can give your baby. Breastfeeding STAR members can get breastfeeding coaching over the phone or at home from a Breastfeeding Coaching Nurse after the baby is born.

As a breastfeeding member, you can also get a free breastfeeding support kit delivered directly to your home. The kit includes breast milk disposable bags, soothing breast pads, breast soothing cream and a hands-free pumping bra.

Breastfeeding Coaching can be requested by calling Member Outreach at 1-877-395-9097 or TTY 7-1-1. All enrolled pregnant or newly delivered STAR members are eligible. In addition, you must have delivered your baby while on the plan. You have up to 30 days after your baby is born to contact the plan to request a support kit.

Pregnant STAR members are also eligible to receive a free breast pump as part of your medicaid benefits. To learn more, see the Member Handbook PDF Document.

As a pregnant BCBSTX STAR member, you also have access to the Special Beginnings program. Learn more about these resources.

Note: Value-Added Services may have restrictions and limitations. For a complete list of limitations, please refer to the Member Handbook PDF Document or the Value-Added Services brochure PDF Document.

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