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Cut Costs, Not Workouts: Blue365® Helps Your Clients Save on Fitness

Dec. 3, 2025

(Applies to Individual & Family Markets)

Whether your clients work out in the gym or at home, both can be costly. With our exclusive Blue365 discount program, members can get discounts at popular gyms, and discounted equipment and more.

Know the process:

  • Members visit Blue365Deals.com and click the Join Blue365 button.
  • They enter Blue Cross and Blue Shield of Texas information and complete the registration process.

Enjoy year-round discounts from top national and local retailers on:

  • Apparel & Footwear
  • Fitness
  • Hearing & Vision
  • Home & Family
  • Nutrition
  • Personal Care

Members should read the redemption instructions and then redeem online (on our partners’ sites).

Supplier Blue365 Offer Description
Aaptiv Starting at $39.98/month plus $25 enrollment fee for access to more than 20,000 gyms and studios, plus access to 10,000 video workouts.
Active&Fit Direct™ $28/month plus $28 enrollment fee for access to more than 12,700 standard gyms, plus access to an extra 9,800+ premium exercise studios and 14,0000 on-demand workout videos.
Bosu 20% off balance trainers, resistance bands and exercise balls
Burnalong Save 68% off personalized, online health and wellness classes.
Echelon Fitness

Save up to 15% on connected fitness equipment, plus free shipping* to bring interactive training home.

Engage Pickleball 15% off Engage pickleball paddles and balls.
Find What Feels Good Save 25% off yoga and wellness practices with classes led by Adriene Mishler.
Fitbit Save up to 16% on Google Fitbit devices.
Garmin Up to 20% off Garmin devices and products. Some exclusions may apply.
Heart Rate Monitors USA Up to 55% off select Garmin, Polar and Fitbit products.
Innova Disc Golf Save 15% on disc golf products, including starter sets, discs, bags, targets, apparel, gear and accessories.
InVite Fitness - HiDrate 3.0 Smart Water Bottle 20% off smart water bottles with hydration reminders.
TRX Save 15% on orders of $200+. TRX world-class training gear and customizable apps that make working out fun and deliver the results you want.
InVite Fitness - Manduka

Up to 20% off Manduka yoga equipment.

Les Mills Save $15/month on a LES MILLS+ Premium monthly subscription.
Life Fitness 15% off Life Fitness equipment, including treadmills, bikes and elliptical machines.
obe Fitness

Save 80% off access to 10,000+ on-demand workouts.

TeeTime Golf Pass Save $20 off a Super Pass ($99.99 MSRP) or $10 off a Local Regional Pass ($29.99 - $64.99 MSRP) and enjoy deals of up to 50% off at 1,000+ golf courses.
Withings Up to 20% off Withings devices including smart scales, activity trackers and more.

Blue365 is a discount program only for Blue Cross and Blue Shield of Texas members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. You should check your benefit booklet or call the Customer Service number on the back of your member ID card for specific benefit facts. Use of Blue365 does not change monthly payments, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. Members should consult their doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.