Best Practices Worth Adopting Before Open Enrollment

Nov. 4, 2026

Applies to Individual & Family Markets

Protecting your clients and your business starts with following good enrollment practices. The Centers for Medicare & Medicaid Services (CMS) has released Best Practices for Issuers for Plan Year 2027 , to help strengthen Marketplace oversight and prevent unauthorized enrollments. 

What You Should Know: 

During Open Enrollment for Plan Year 2027 and going forward, CMS recommends that agents and brokers: 

• Record consumer calls involving plan comparisons, enrollment, sales and marketing activities. 
• Maintain recordings securely and make them available when requested, while following all applicable privacy and consent laws. 
• Resolve all Data Matching Issues to help clients maintain their coverage. 

Bottom line: We strongly encourage agents and brokers to review and consider adopting these CMS-recommended best practices. Taking these steps can help protect your clients, support accurate enrollments and strengthen your business practices.