Help Members Discover More Value in Their Health Plan

July 8, 2026

Applies to Individual & Family Markets

When clients see value in their coverage throughout the year, they’re more likely to stay engaged with their plan. That’s why we’re sending members communications that highlight Blue365^®, a program that offers exclusive discounts available to eligible members.

Many members are surprised to learn they may have access to savings on:

• Fitness and gym memberships
• Virtual fitness programs and digital workouts
• Vision and hearing products and services
• Nutrition and wellness resources
• Personal care products
• Home and family services

What this means for you: Your clients may receive communications encouraging them to explore Blue365. Consider reaching out to remind them that their health coverage can offer value beyond doctor visits. Encourage clients to visit the member benefits page and explore available Blue365 savings and wellness resources. A simple conversation today may help clients discover benefits they didn’t know they have.

Blue365 is a discount program only for members of Blue Cross and Blue Shield of Texas. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Please check your Benefit Book or call the Customer Service number on your member ID card for specific benefit facts. Use of Blue365 does not change your monthly payment, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors who take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. You may want to talk to your doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.