Select an executive below to read their full profile.
Dan McCoy, MD
DSVP of Sales & Marketing
DSVP of Health Care Delivery
Esteban López, MD, MBA
Chief Medical Officer & Southwest Texas Market President
Dan McCoy, MD
Dan McCoy is a physician entrepreneur and communicator with a passion for improving the way we deliver healthcare for Texans.
As a child, Dr. McCoy grew up with strong pioneer-spirited parents and a rural work ethic on a cattle ranch in Central Texas. He had the joys of a simple life, graduating in a small class of 12 students. Even at a young age, he had clarity for his future and a desire to be a physician – the first in his family.
Fast forward to 2016, Dr. McCoy sports a suit – usually blue – to work each day, where he carries an energetic spirit and 20 years of experience as a practicing physician into his new role as president of Blue Cross and Blue Shield of Texas. Blue Cross is the state's oldest and largest health insurer, working with nearly 80,000 physicians and 500 hospitals to serve more than five million members in all 254 counties.
Leading up to this role, Dr. McCoy served as the company's divisional senior vice president and chief medical officer where he directed market strategy for all of Texas. As an advocate for independent physicians, he was instrumental in the creation of TMA PracticeEdge, a new physician-services company that aims to help Texas physicians stay independent by assisting with the transition to value-based care. Dr. McCoy is often quoted as defining true value-based care as "a doctor placing a hand on a patient," understanding that physicians have a powerful and immediate effect on the way medicine is delivered and value is created.
Dr. McCoy came from a well-established private dermatology practice at Baylor University Medical Center and the Sammons Cancer Center which is known for treating complex, systemic skin diseases and melanoma. He also served as principal owner of a communications consulting firm, where he developed innovative solutions to the challenges of the changing health care industry.
When Baylor University Medical Center opened its outpatient cancer center, the largest in North Texas, Dr. McCoy was selected as medical director of the Melanoma and Skin Tumor Clinic. In addition, he continued teaching for the Baylor Dermatology Residency program where he forged alliances with "sister" residency programs in Texas to enhance learning opportunities for all dermatology residents.
When not traveling and working on behalf of Blue Cross members, Dr. McCoy can still be found in boots and jeans on weekends enjoying the Texas hill country on the Pedernales River.
Learn more about Dr. McCoy in this video about his life. Dr. McCoy's vlog, Blue Promise , addresses many public health topics. His executive perspective is also conveyed in the following:
- Physician at the Helm
- How Texas’ Largest Insurer Changed Its Offerings For This Period Of Open Enrollment
- The value in chamber memberships
- Empowering Texas doctors to provide first-class care
- How to fight rising health care costs
- Blue Cross and Blue Shield of Texas CMO discusses upcoming enrollment period
- Slipping through the health care cracks
- Health Policy lecture takes a deeper look at Affordable Care Act
- Taking new patients to new levels
- McCoy featured as keynote speaker at North Dallas Chamber event
- Blue Cross top doc: Don't write off 'young invincibles'
- Tiny Superheroes
- Is Cost Containment Possible?
Divisional Senior Vice President, Sales & Marketing
Darrell Beckett currently serves as the Divisional Senior Vice President of Sales and Marketing for Blue Cross and Blue Shield of Texas (BCBSTX). He is responsible for sales and account management for all Texas group market segments. Darrell is also accountable for strategic marketing operations, field services as well as support and marketing communications.
Upon joining BCBSTX in 2005, Darrell served as Vice President of Sales and Marketing, which included account sales, service, and retention for individual, small group and mid-market accounts. Darrell's teams were successful in achieving growth of more than 1.4 million new members in a 5 year period.
Prior to joining BCBSTX, Darrell was National Sales Director for a division of MetLife's Group Department, located in Atlanta, Georgia. His tenure with MetLife's Group Operation dates back to 1985 when he started as a Large Group Sales Representative and later moved into sales management, including a Regional Director position for MetLife's Southeast Region in Atlanta, Ga.
He is a 1985 graduate of the University of Missouri and has a Bachelor of Science and Business Administration degree, majoring in Marketing.
Watch videos of Darrell's executive perspective on the following topics:
Divisional Senior Vice President, Health Care Delivery
Jack Towsley is passionate about minimizing the cost of health care in Texas. As the Divisional Senior Vice President of Texas Health Care Delivery for Blue Cross and Blue Shield of Texas (BCBSTX), he is responsible for all provider network strategy in Texas, including fee-for-service negotiations, development of new value-based care models, and delivery of ancillary contracting. He leads the effort across all product segments to develop and implement provider contracting and service strategies to ensure competitiveness, contain unit cost, improve member access and enhance provider satisfaction. In this role, he also oversees the Market Solutions and Performance team, as well as the Texas Managed Care Council. As an active member of the community, he also serves on the board of North Dallas Chamber of Commerce, PediPlace and Marathon Kids.
Jack joined BCBSTX in 2013 and brings over 20 years of experience in the healthcare industry, including work in managed care organizations, alternative payment methodologies, provider relations, contracting, and data analytics.
Previously he was the Senior Vice President of Payor Relations at Health Management Associates, Inc. Prior to joining Health Management, he spent 10 years at Hospital Corporation of America (HCA). Most recently, Jack served as a Corporate Vice President of Strategic Pricing and Analytics for HCA, where he led the company's managed care pricing and negotiation strategy with major payors in key markets. He introduced the company's effort to design, implement and evaluate pilots of alternative payment methodologies, including accountable care organization (ACO) models, bundled payments, episode payments, gain-sharing, and patient-centered medical homes. At HCA, Jack also served as Regional Vice President and Market Vice President of Managed Care.
Preceding HCA, Jack served as President and CEO of the Scottsdale PHO – a 440 physician-owned IPA. Jack represented Health Net of Arizona as Senior Vice President, leading the effort to improve the company's relationships with physicians and hospitals. Other roles included President and General Manager for Cigna HealthCare of Georgia and four years as the CEO of United Healthcare of Arizona. Jack began his career in California, where he held positions in network management with Prudential Healthcare Systems.
Jack has been a valued member of many prestigious organizations and associations, including serving as President of the Arizona and Georgia Associations of HMOs, President of the Utah Taxpayers Association, and an advisory board member of Arizona State University School of Business, March of Dimes of Georgia and Utah Healthcare Coverage Coalition. He completed his undergraduate education at Johns Hopkins University and received his Master's Degree in Public Policy and Master of Public Health from the University of California, Berkeley.
Get to know Jack better by viewing this video about his life . Watch videos of Jack's executive perspective on the following topics:
- Making Cents of Health Care Costs
- Achieving the Triple Aim
- How Hospital Consolidations Impact You
- The Sky High Costs of Air Ambulances
- Unexpected Bills
- A $4,000 Sinus Infection
- Provider contract disruptions
- What is value-based care?
- Value-based care programs
- Free-standing ERs
Esteban López, MD, MBA
Chief Medical Officer and Southwest Texas Market President
Esteban López, MD, MBA serves as the newly appointed Chief Medical Officer for Blue Cross and Blue Shield of Texas (BCBSTX), where he helps fulfill its mission to improve the health and well-being of its five million members. In addition to serving as the executive sponsor for Texas Government Programs, Dr. López leads the Community Investment Department in its long-term strategy to improve public health. He also holds the title of Market President of Southwest Texas. Since taking on this role in 2013, he oversees engagement in major metropolitan areas such as Austin, San Antonio, Laredo, El Paso, the Rio Grande Valley and Corpus Christi.
Previously, Dr. López worked as a practicing physician with nearly every hospital system in the San Antonio community, and he continues to maintain involvement in medical associations on a local, state and national level. He also serves the San Antonio community in his roles on the Witte Museum Board of Trustees and the Mayor's Fitness Council Executive Committee. As an active member of the San Antonio Hispanic Chamber of Commerce, he was recently elected as the 2017 Chair and currently participates on the Executive Board of Directors. In acknowledgement of his efforts, The San Antonio Business Journal recognized Dr. López with a 2015 C-Suite Award.
He was one of 61 leaders selected from across the nation – and the only one representing South Texas to join the prestigious ranks of the Presidential Leadership Scholars program, a fully underwritten program designed for leaders who share a commitment to helping solve society's greatest challenges. This executive — style education series sharpens participants' skills through exploration of leadership principles, led by the best minds in leadership studies and benefitting from the insights of the former presidents and the people who served with them.
Dr. López is dual board certified in both Internal Medicine and Pediatrics and received his training at the University of Texas Health Science Center at Houston. He holds degrees from the University of California at Santa Cruz and Michigan State University's College of Human Medicine, in addition to a Master's in Business Administration from a combined program at the University of Texas at Dallas and UT Southwestern School of Medicine.
Learn more about Dr. López in this video about his life . View Dr. López's executive perspective on the following topics:
- The Health of Southwest Texas
- Health Information and Vulnerable Populations
- Latino health care: Turning barriers into bridges
- Growing a Healthy Future: The San Antonio Witte Museum
- New playground for South Laredo community
- The Future of Latino Health Care
- BCBSTX Regional President offers physician insight on health care reform
- Health Market 2.0: Vulnerable Consumers + Health Information
- Managed Care Magazine profile, November 2016
- Let's Talk: Latino Physician Shortage
Robert Morrow, MD, MBA
Southeast Texas Market President
Dr. Robert Morrow serves as the market president of Houston and Southeast Texas at Blue Cross and Blue Shield of Texas (BCBSTX). In his role he works with sales and account management, network, policy development, government and community relations as well as internal and external communications to help provide financially sound health care coverage to as many Texans as possible and to stand with members in sickness and in health. He most recently served as the region's Chief Medical Officer.
Prior to his time at BCBSTX, Dr. Morrow served as the Director of Medical Quality for the Rural and Community Health Institute of the Texas A&M Health Science Center and was recently asked to sit on their Board of Advisors. His previous experience also includes experience as the Chief Medical Officer for Memorial Hermann Southwest Hospital in Houston and practicing privately in Family Medicine. Dr. Morrow is a graduate of the Memorial Hermann Southwest Family Practice training program in Houston and the University of Texas Medical School at Houston. He completed his undergraduate studies at Texas A&M University and received a Master of Business Administration degree from the University of Tennessee.
Dr. Morrow was recently elected to the Greater Houston Partnership's Board of Directors and chairs the Health Care Advisory Committee. As a champion for public health, he is on the Board of Directors for the Houston Division of the Southwest Affiliate of the American Heart Association. He also sits on the University of Texas School of Public Health Fleming Center Board and the Board of Affiliates for the Professional Science & Engineering Master's Program at Rice University. In addition, Dr. Morrow serves as Chairman of the Board of the Texas Medical Foundation, Health Quality Institute. He has been an active member of the Texas Medical Association (TMA) throughout his career where his involvement includes serving in a number of leadership positions including: Chair of the Council on Public Health as well as a member of the Councils on Legislation and Medical Education. Currently he serves on the Council on Health Care Quality. Dr. Morrow is a member of the TMA House of Delegates and recently completed 14 years as a delegate to the American Medical Association (AMA). He was also recently asked to serve on the new TMA-Practice Edge LLC Board of Directors.
Dr. Morrow has been married to his wife, Beth for almost 30 years. Together, they have had the joy of raising two children and welcoming their first grandchild into the world.
Learn more about Dr. Morrow in this video about his life . View Dr. Morrow's executive perspective on the following topics:
- Fourth of July safety tips
- Fueling the health of our energy workforce
- New App allows users to track physical activity and stress reduction
- Blue Cross Blue Shield's new regional president names first priority
- Corpus Christi children create dream playground at museum
Paul Hain, MD
North Texas Market President
Dr. Paul D. Hain was recently named the North Texas Market President at Blue Cross and Blue Shield of Texas (BCBSTX). In this role, he works with sales and account management, network, policy development, government and community relations as well as internal and external communications to support the company's interactions in the large and dynamic business community of the Dallas-Fort Worth area and throughout north Texas. He most recently served as the Chief Medical Officer for the North Texas Region.
Prior to BCBSTX, Dr. Hain was Vice President and Medical Director of Population Health and Network Development at Children's Medical Center of Dallas. Before moving to Dallas, Dr. Hain was the Associate Chief of Staff and Medical Director for Quality at Vanderbilt Children's Hospital, where he was the founder of the Pediatric Hospitalist Program. He currently sits on the American Academy of Pediatrics Executive Committee for the Section of Hospital Medicine. Dr. Hain also sits on the State Medicaid Managed Care Advisory Committee.
Academically, Dr. Hain has published in multiple journals and lectured nationally concerning the varied topics of quality improvement, risk management, readmissions, patient throughput, the use of the APR-DRG system, and dashboard use in hospital medicine. He continues to practice medicine and is currently Associate Professor of Pediatrics at UT Southwestern Medical Center and a member of the Division of Hospital Medicine.
Dr. Hain received his MD from the Vanderbilt School of Medicine, and he completed his pediatrics residency at Vanderbilt Children's Hospital. Prior to that, Dr. Hain received his BS in Engineering from Rice University, and subsequently worked as a corrosion engineer in Alaska.
View Dr. Hain's executive perspective on the following topics:
- Detailing Employers' Role in Driving Transparency, Value-Based Care
- Caring for Chronically Ill Kids
- Dangers of Whooping Cough
- Where You Go Matters
- Specialty Pharmaceuticals
- Should You Be Concerned about Zika?
Vice President, Enterprise National Accounts
Keith Barnes joined Blue Cross and Blue Shield of Texas (BCBSTX) in 2012 and is responsible for strategic account management oversight for large government and national accounts. In this role, he has built a service support model unique in the marketplace where the primary focus is on the achievement of each client's overall business objective.
Prior to joining BCBSTX, Keith was based in Kansas City and served as the market president over a nine state area in the Midwest. As the lead executive for all business matters, he managed profit and loss performance of the region assigned to him with accountability for provider network development, business expansion, distribution, and client services for all market segments and products.
Keith has a Bachelor of Business Administration in finance from Stephen F. Austin State University.
Vice President, Strategic Communications
Michelle Riddell serves as vice president of strategic communications at Blue Cross and Blue Shield of Texas (BCBSTX), where she manages the organization's influence strategy. In this role, she also leads the public and media relations and executive communications for the Plan President's Office.
In her time at BCBSTX, Michelle has also spent several years overseeing the Caring for Children Foundation and Community Investments, creating and implementing a thoughtful investment strategy. Currently, Michelle serves as the Chair of Be Covered Texas, a nationally recognized, grassroots community initiative to engage and educate Texans about the new health care law. In 2014, the campaign reached over 2.48 million Texans through more than 350 community partners across all 254 counties across Texas. As an advocate for diversity and inclusion in the workplace, Michelle has taken on the role of Enterprise Chairperson for Women Improving the Strength of the Enterprise, an internal business resource group for employees, and oversees its functions across Blue Cross and Blue Shield Plans in Texas, Illinois, New Mexico, Oklahoma and Montana.
As an active contributor to The North Texas Commission, she currently serves on the Executive Committee of the Board of Directors and is a graduate of the 2015 Leadership North Texas class, a graduate-level leadership program aimed at recruiting, developing and supporting leaders in the Dallas-Fort Worth region. She also serves as a board member for REAL School Gardens and It's Time Texas, as well as member of the Dallas Social Venture Partners. Michelle is a 2012 graduate of the Leading Women's Executive Program, developed by the Corporate Leadership Center of Chicago.
Prior to her transition to BCBSTX, Michelle spent more than 20 years at Blue Cross and Blue Shield of Oklahoma (BCBSOK), where she held key management positions across many areas of the organization including Sales and Marketing, Finance and Operations. In her most recent role at BCBSOK, Michelle served as the divisional vice president of subsidiary operations and chief of staff to the President of BCBSOK, responsible for strategic planning and public relations. While in Oklahoma, Michelle held a variety of community volunteer roles serving organizations such as the Tulsa Area United Way, the Tulsa Area United Way Women's Leadership Council and the Junior League of Tulsa.
Michelle graduated with honors from Oral Roberts University with a bachelor's degree in accounting and passed her certified public accountant exam shortly thereafter. She has been married to her husband, Bill, for 25 years and is the proud mother of Tyler, who is pursuing his MBA through her alma mater, Oral Roberts University.
Chief of Staff
JJ White joined Blue Cross and Blue Shield of Texas (BCBSTX) in 1995 and currently works as the chief of staff to the president, Bert Marshall. Prior to moving into the chief of staff role in December 2014, JJ was senior director of Network Innovation & Strategy where her primary responsibilities included program development, contracting and implementation of value based care models such as patient centered medical homes and accountable care organizations. In addition to her program development experience in that role, JJ's experience at BCBSTX has included provider contracting with hospitals, physicians and ancillary facilities, managing provider medical expense, negotiating facility reimbursement, cultivating provider relationships and developing contracting strategy.
Prior to joining BCBSTX, JJ worked in managed care contracting and marketing for Osteopathic Health System of Texas, Texas Independent Osteopathic Physicians Association and the University of North Texas Health Science Center.
JJ completed her undergraduate degree at the University of North Texas, where she received a Bachelor of Business Administration with a specialization in Human Resource Management.