Savings on Everyday Products

With Blue365, you may save money on health and wellness products and services such as contacts, fitness devices, glasses, healthy meals, hearing aids, clothes and shoes, and more from trusted retailers. Availability of discounts is subject to change.

See all the deals and learn more about the Blue365 Discount Program .

Blue365 is a discount program only for BCBTX members. This is NOT insurance. Some of the services offered through this program may be covered under your health plan. Employees should check their benefit booklet or call the Customer Service number on the back of their ID card for specific benefit facts. Use of Blue365 does not change monthly payments, nor do costs of the services or products count toward any maximums and/or plan deductibles. Discounts are only given through vendors that take part in this program. BCBSTX does not guarantee or make any claims or recommendations about the program’s services or products. Members should consult their doctor before using these services and products. BCBSTX reserves the right to stop or change this program at any time without notice.

Hearing services are provided by American Hearing Benefits, Beltone™, HearUSA and TruHearing^®. Vision services are provided by ContactsDirect^®, Croakies, Davis Vision^SM, EyeMed Vision Care, Glasses.com, Jonathan Paul Fitovers and LasikPlus^®.