Well onTarget Resources Reminder For Your Patients


Well onTarget offers a digital well-being experience, health coaching, and a fitness program to some Blue Cross Blue Shield of Texas members.  While you care for your patients, it empowers them to reach their wellness goals and share their Healthcare Provider Reports with you as they utilize the following resources:

The Well onTarget Member Wellness Portal

Offers an engaging online member experience promoting success through a range of interactive, educational features, supporting members in their quest for learning, while promoting personal accountability.

Key Features:

  • Health Assessment (HA): Provides a series of member questions allowing  them to learn more personal tips for healthier lifestyles and options to share their personal wellness report with you.
  • Self-Management Programs: Access to a broad range of educational content from (articles to podcasts).  These programs let members work at their own pace to reach their health goals. Topics available include nutrition, fitness, losing weight, quitting smoking, managing stress and many more. Members are able to track their progress as they make their way through each lesson.
  • Wellness Challenges: Members are able to join challenges to help them meet their wellness goals.  Tools & trackers are also available to help keep them on course.
  • Fitness & Nutrition Tracking: Device integration is available to support tracking of wellness goals.
  • Health Coaching: Professionally certified coaches counsels members via phone contact or secure messaging (based on member preference) on nutrition, physical activity, stress management, tobacco cessation, improving blood pressure, improving cholesterol, weight loss, and weight maintenance.
  • Blue Points Program: Allows members to earn reward points for participating in various wellness activities.  Members can redeem points in an online shopping mall.

The Well on Target Fitness Program

  • Allows members access to a nationwide network of up to 12,400 fitness locations, with a choice of gym networks to fit the member’s budget and preferences.
  • Digital Fitness Option for members allows them to:
    • Stay active from the comfort of their home
    • Access thousands of digital fitness videos and live classes including cardio, bootcamp, barre, yoga, and more through the online member platform.