Special Beginnings
The Blue Cross and Blue Shield of Texas (BCBSTX) Special Beginnings®* maternity program is designed to help applicable BCBSTX plan members and their babies get off to a healthy start by providing education materials and support, pregnancy risk factor identification, ongoing communication/monitoring and access to an online resource center. Members are supported from early pregnancy through six weeks after delivery.
Once a member enrolls in the program and completes a confidential questionnaire, they will receive a comprehensive educational book covering a multitude of pregnancy and infant care related topics.
What It Provides
Program staff in our Health Care Management Division will schedule an initial assessment and follow up calls with the member throughout pregnancy including after delivery care to:
- Identify any risk factors that might adversely affect the pregnancy
- Determine progress in self-management techniques
- Provide education on prenatal, postpartum and newborn care
- Reinforce the physician's treatment plan
- Identify high-risk conditions where members will be offered high-risk case management for conditions such as gestational diabetes and pre-eclampsia
- Offer assistance on how to access other pregnancy-related resources
- Access to an online resource with maternity tools, articles and information
How to Get Members to Participate
To ensure BCBSTX members participate in the Special Beginnings Program, physicians must contact the Medical Care Management Department with notification of any pregnancy for their BCBSTX members by phone at 1-855-896-2701. Members may also call 1-888-421-7781 directly to enroll.
Refer to the BCBSTX Provider Manuals for additional information.
* BCBSTX reserves the right to discontinue or change this program at any time without notice. Special Beginnings can help plan and manage a member’s health, but is not a substitute for medical or other professional advice.