Value-Added Services for Pregnant Members

Pregnant Blue Cross and Blue Shield of Texas (BCBSTX) CHIP members have access to the following Value-Added Services (VAS). Check out our Fotonovela story to follow a member's journey and learn about what BCBSTX has to offer pregnant members.

Free Infant Car Seat or Pack and Play Playard

This program encourages pregnant women to get timely prenatal care. Pregnant CHIP members who complete a timely prenatal visit and register for our Special Beginnings program can choose an infant car seat or a pack and play playard.

Prenatal Care Incentive Options form

Take the form to your doctor to sign during your prenatal visit and fax it to Member Outreach at 1-512-349-4867. The car seat or pack and play playard will be sent to the address you put on the form.

Prenatal Classes With an Incentive Diaper Bag

BCBSTX offers online prenatal classes to pregnant CHIP members, at no cost. You can take an online class at any time in English and 15 other languages. You will get a diaper bag filled with new baby items when you finish your online BCBSTX prenatal class. After you complete the prenatal class, fill out the certificate of completion found at the end of the lesson and fax it to 1-512-349-4867. The diaper bag reward will be shipped to the address you write on the certificate. Call Member Outreach to register for an online class.

Limitations: You must be an active BCBSTX CHIP member, be pregnant and take at least one prenatal class to get the diaper bag reward. Only one diaper bag per member will be awarded.

Fresh and Healthy Produce for Pregnant Members

Pregnant CHIP members can get up to $50 of fresh fruits and vegetables per year delivered to their home each year. Members must be active on the BCBSTX plan and be pregnant when they ask for this VAS. The food items are limited to the BCBSTX approved list which may change depending on the vendor’s supply.

Call Member Outreach at 1-877-375-9097 to ask for help getting this value-added service.

New Mom Welcome Home Kit

Members can get a free New Mom Welcome Home Kit with baby care items when they deliver while on our plan. The kit also has information about postpartum care for newly delivered moms, well-baby care and immunizations for the newborn baby. To get the New Mom Welcome Home Kit, call URS Medical and the Breast Pump Depot at 1-888-877-6334 and choose the option for “The Breast Pump Depot.” The kit will be delivered to you after your baby is born.

You must have your baby while on the BCBSTX plan and still be active on the plan when you ask for this VAS. This VAS is for members that are not planning on breastfeeding their babies. You must ask for this VAS within 30 days after you deliver the baby. Members who get a New Mom Welcome Home Kit cannot get a Breastfeeding Support Kit.

As a pregnant BCBSTX CHIP or CHIP Perinate member, you also have access to the Special Beginnings program. Learn more about these resources.

Note: Value-Added Services may have restrictions and limitations. For a complete list of limitations, please see the Member Handbook or the Value-Added Services brochure.

Breastfeeding Education through our Special Beginnings Program

Pregnant members who register for the Special Beginnings maternity program will have access to breastfeeding education information provided by Special Beginnings nurses. The Special Beginnings maternity program can help you better understand and manage your pregnancy. When you register for Special Beginnings, you will get a Special Beginnings Service Manager. Your Service Manager is a specially trained nurse that will talk to you about how you and your baby are doing and will continue to call you up to six weeks after your baby is born.

If you are pregnant and would like to register for Special Beginnings, please call us toll-free at 1-888-421-7781 (TTY 711) or email Special Beginnings at

Ask your Special Beginnings Service Manager how you can qualify for your choice of a free infant car seat or pack and play playard and other VAS for pregnant women.

Breastfeeding Support Kit

BCBSTX offers a breastfeeding support kit to CHIP Perinate members who have delivered a newborn while on our plan. The Breastfeeding support kit can be requested through our Special Beginning pregnancy program nurses. Members may receive breastfeeding information through our online Special Beginnings member website, through the online prenatal class page, upon request or by recommendation from Special Beginnings nurses. The breastfeeding support kit Includes: nursing pillow, bra, milk collectors, nursing pads.

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