Value-Added Services For Pregnant Members

Pregnant Blue Cross and Blue Shield of Texas (BCBSTX) STAR Kids members have access to the following Value-Added Services (VAS). Check out our Fotonovela story to follow a member’s journey and learn about what BCBSTX has to offer pregnant members.

Free Infant Car Seat or Pack and Play Playard

This program encourages pregnant women to get timely prenatal care. Pregnant STAR Kids members who complete a timely prenatal visit and register for our Special Beginnings program can choose an infant car seat or a pack and play playard.

Take the form to your doctor to sign during your prenatal visit and fax it to Member Outreach at 1-512-349-4867. The car seat or pack and play playard will be sent to the address you put on the form.

Prenatal Class with Incentive Diaper Bag

BCBSTX offers online prenatal classes to pregnant STAR Kids members, at no cost. You can take an online class at any time in English and 15 other languages.

You will get a diaper bag filled with new baby items when you finish your BCBSTX prenatal class. After you complete the prenatal class, fill out the certificate of completion found at the end of the lesson and fax it to 1-512-349-4867. The diaper bag reward will be shipped to the address you write on the certificate. Call Member Outreach to register for an online class.

Limitations: You must be an active BCBSTX STAR Kids member, be pregnant and take at least one prenatal class to get the diaper bag reward. Only one diaper bag per member will be awarded.

Prenatal Incentive Gift Card

Pregnant STAR Kids members are eligible to receive a $25 gift card upon timely completion of the first prenatal visit.

Limitations: Pregnant members must complete their first prenatal visit within the first trimester or within 42 days of enrollment with BCBSTX. Members must be active on the plan to receive the gift card reward.

Postpartum Incentive Gift Card

STAR Kids members who deliver while on the BCBSTX plan are eligible to receive a $25 gift card upon timely completion of the postpartum visit.

Limitations: Members who have delivered on the STAR Kids plan must complete the postpartum visit 7 to 84 days after delivery. Members must be active on the plan to receive the gift card reward.

Breastfeeding Education through our Special Beginnings Program

Pregnant members who register for the Special Beginnings maternity program will have access to breastfeeding education information provided by Special Beginnings nurses. The Special Beginnings maternity program can help you better understand and manage your pregnancy. When you register for Special Beginnings, you will get a Special Beginnings Service Manager. Your Service Manager is a specially trained nurse that will talk to you about how you and your baby are doing and will continue to call you up to six weeks after your baby is born.

If you are pregnant and would like to register for Special Beginnings, please call us toll-free at 1-888-421-7781 (TTY 711) or email Special Beginnings at

Ask your Special Beginnings Service Manager how you can qualify for your choice of a free infant car seat or pack and play playard and other VAS for pregnant women.

Fresh and Healthy Produce for Pregnant Members

Fresh and Healthy Produce Delivery: Pregnant STAR Kids members can get up to $50 of fresh fruits and vegetables delivered to their home each year. Call Member Outreach to ask for help getting this VAS.

Limitations: Members must be active on the BCBSTX plan and be pregnant when they ask for this VAS. The food items are limited to the BCBSTX approved list which may change depending on the vendor’s supply.

If you have received a notice that you have earned a reward for getting your prenatal or postpartum visit, go to to register to receive your gift card reward in the mail. 


Learn How Your Plan Works

To learn more about Incentive Gift Card for Attending Member Resource Meeting, see the Member Handbook

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