ALAMO, Texas — The City of Alamo, Blue Cross and Blue Shield of Texas and National Fitness Campaign announced a partnership to bring an outdoor Fitness Court® Studio and digital wellness programming to Alaniz-Villagomez All-Inclusive Park in the City of Alamo. The Fitness Court, 423 N. Tower Road, will open 10 a.m. Friday with a ribbon-cutting ceremony.
The Fitness Court Studio was developed by City of Alamo, BCBSTX and NFC to expand free access to high-quality workouts and create equitable access to exercise for regional communities. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.
Created for people at least 14 years old of all abilities, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court app which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. The City of Alamo is one of more than 40 campaign partners in a network of Fitness Courts statewide with the help of BCBSTX.
“Bringing the fitness court to Alaniz-Villagomez All-Inclusive Park is another step toward creating a healthier, more connected Alamo. This partnership allows us to offer a free, high-quality fitness resource for all residents, and it reflects our commitment to building spaces that support wellness, equity, and community pride. We are grateful to Blue Cross and Blue Shield of Texas and the National Fitness Campaign for helping us invest in the long-term health of the people we serve,” said Alamo Mayor J.R. Garza.
“Physical activity is one of the simplest and most powerful ways to improve overall health,” said Dr. Mark Chassay, BCBSTX's chief medical officer. “By investing in fitness courts across Texas, we’re creating more opportunities for people to move, connect and build healthier, more equitable communities for the future.”
“We are excited to have the City of Alamo join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,’’ said NFC Founder Mitch Menaged. “The addition of the outdoor fitness court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Alamo community.”
Residents may attend the launch and try the fitness court. Visit the City of Alamo Facebook page or contact the City of Alamo at 956-787-0006 for information. For information about BCBSTX's support of NFC, go to https://www.nationalfitnesscampaign.com/texas.
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About Blue Cross and Blue Shield of Texas
Celebrating 95 years of helping improve the health of Texans, Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About the City of Alamo
The City of Alamo, located in the heart of the Rio Grande Valley, is a growing community committed to progress, connectivity, and quality of life. Known as the “Land of Two Bridges,” Alamo continues to invest in parks, infrastructure, public safety, and citywide amenities that support residents and families. Through strong partnerships and a focus on community wellness, customer service, and innovation, the City of Alamo works every day to provide essential services, strengthen neighborhoods, and create opportunities that enhance the wellbeing of all who call Alamo home.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
BCBSTX
Tamara Gibson
media@bcbstx.com
City of Alamo
Lya Yllades
Lyllades@alamotexas.org
956-649-3664
National Fitness Campaign
Sarah Morgan
sarah@nfchq.com
831-601-2438