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City of Silsbee, Blue Cross and Blue Shield of Texas and National Fitness Campaign Provide Free Fitness for Everyone in City of Silsbee
May 22, 2025
SILSBEE, Texas — The City of Silsbee, Blue Cross and Blue Shield of Texas and National Fitness Campaign announced a partnership to bring an outdoor Fitness Court® Studio and digital wellness programming to the City of Silsbee. The Fitness Court Studio at Waldo Matthews Park, 655 E. Ave. G, will open 2 p.m. May 29 with a ribbon-cutting ceremony.
The Fitness Court Studio was developed by the City of Silsbee, BCBSTX and NFC to expand free and equitable access to high-quality workouts and exercise for communities across the region. The Fitness Court Studio is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout at seven exercise stations.
Created for people at least age 14 of all abilities, Fitness Court Studio workouts can adapt to all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court app which works as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. The City of Silsbee is one of 35 campaign partnersexternal link building a network of Fitness Courts across the state with help from BCBSTX.
The City of Silsbee is deeply committed to enhancing the quality of life and health for all our residents. We are incredibly grateful to our partners for their generous support in making this state-of-the-art fitness court studio available to the public at no cost,” said City Manager DeeAnn Zimmerman. “This is an exciting addition to our community, and we can't wait to see everyone take full advantage of this amazing resource.”
“In addition to improvement in physical health, physical activity improves behavioral health conditions and can foster opportunities to make new social connections,” said Dr. Mark Chassay, BCBSTX's chief medical officer. “About half of U.S. adults are not getting enough physical activity in their daily lives. Helping fund these Fitness Courts is just one example of how we can support optimal health outcomes for all Texans, right in their own communities.”
“We are excited to have the City of Silsbee join us in the journey to improve health and wellness as we work to make a powerful and long lasting impact on health outcomes and happiness by building healthy communities across America,’’ said NFC Founder Mitch Menaged. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Silsbee community.”
Residents are invited to attend the event and try the Fitness Court Studio. For information, contact DeeAnn Zimmerman at 409 385.2863. Learn more about BCBSTX’s support of NFC.
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About Blue Cross and Blue Shield of Texas
Celebrating 95 years of helping improve the health of Texans, Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court® — the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
Media Contacts
City of Silsbee
DeeAnn Zimmerman
409 385.2863
deeann@cityofsilsbee.com
BCBSTX
Parris Kane
media@bcbstx.com
NFC
Sarah Morgan
831-601-2438
sarah@nfchq.com