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State-of-the-Art Outdoor Fitness Court®

IRVING, Texas — Irving ISD, Blue Cross and Blue Shield of Texas, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court^® and digital wellness programming to Irving ISD. The Fitness Court®, located at Nimitz High School, will open October 15 at 10 AM with a ribbon-cutting ceremony. 

This Fitness Court® was developed by Irving ISD, Blue Cross and Blue Shield of Texas, and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.

Created for adults of all abilities aged 14+, the Fitness Court® workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. Irving ISD is proud to be the first school district in Texas to launch a Fitness Court®, joining more than 35 Campaign Partners building a network of Fitness Courts across the state, with the help of Blue Cross and Blue Shield of Texas.

We are proud that Irving ISD is the first school district in Texas to launch a Fitness Court. This investment reflects our commitment to the health and well-being of our students, staff, and families. By creating equitable access to world-class fitness opportunities, we are building a stronger, healthier community that will thrive for generations to come," said Magda A. Hernández, Superintendent of Schools, Irving ISD.

“In addition to improvement in physical health, physical activity improves behavioral health conditions and can foster opportunities to make new social connections,” said Dr. Mark Chassay, chief medical officer at BCBSTX. "About half of U.S. adults are not getting enough physical activity in their daily lives. Helping fund these Fitness Courts is just one example of how we can support optimal health outcomes for all Texans, right in their own communities.”

“We are excited to have Irving ISD join us in the journey to improve health and wellness as we work to make a powerful and long lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Irving community.”

For more information on Blue Cross and Blue Shield of Texas’ support of NFC, please visit https://www.nationalfitnesscampaign.com/texas.

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About Irving ISD
Irving ISD serves approximately 31,000 PreK–12 students with more than 4,000 dedicated employees across 35 campuses covering 5.15 million square feet on 613 acres. The district is committed to setting every student up for success by hiring the best teachers, providing technology-rich classrooms, and integrating real-world experiences into the curriculum. From pre-kindergarten for 3-year-olds to opportunities for students to graduate with industry certifications and associate’s degrees, Irving ISD equips learners to reach their full potential. Under the leadership of Superintendent Magda A. Hernández, the district has also become a statewide leader in prioritizing wellness for students and staff—embedding self-care, health, and well-being into the district’s culture. Learn more at www.IrvingISD.net.

About Blue Cross and Blue Shield of Texas
Celebrating 95 years of helping improve the health of Texans, Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court® — the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American.  Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.

Media Contacts

Irving ISD
Erika Pedroza 
972-600-5476
epedroza@irvingisd.net

BCBSTX
Parris Kane 
media@bcbstx.com 

NFC
Sarah Morgan
831-601-2438
sarah@nfchq.com