Newsroom | 2026 News Releases
City of Lowry Crossing, Blue Cross and Blue Shield of Texas and National Fitness Campaign Provide Free Fitness for Everyone in Lowry Crossing
June 1, 2026
LOWRY CROSSING, Texas — The city of Lowry Crossing, Blue Cross and Blue Shield of Texas and National Fitness Campaign announced a partnership to bring an outdoor Fitness Court and digital wellness programming to Silo Crossing Park in Lowry Crossing. The Fitness Court, 1418 S. Bridgefarmer Road, will open 11 a.m. June 6 with a ribbon-cutting ceremony.
This Fitness Court was developed by Lowry Crossing, BCBSTX, NFC and Collin County Parks and Open Spaces to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court is the world’s best outdoor gym that lets participants use theirbody weight to get a complete workout using seven exercise stations.
Created for people at least 14 years old of all abilities, the Fitness Court workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court app, a coach-in-your-pocket that expands the outdoor gym into a digitally supported wellness experience. Lowry Crossing is one of more than 50 campaign partners building a network of Fitness Courts statewide with help from BCBSTX and Collin County Parks and Open Spaces.
“We are very excited to play an active role in helping our community get healthier,” said B. J. Long, park advisory board chairman.
“Physical activity is one of the simplest and most powerful ways to improve overall health,” said Dr. Mark Chassay, BCBSTX chief medical officer. “By investing in Fitness Courts across Texas, we’re creating more opportunities for people to move, connect and build healthier, more equitable communities for the future.”
“We are excited to have Lowry Crossing join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,” said NFC Founder Mitch Menaged. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing with the Lowry Crossing community.”
Residents may attend the launch event. For information, contact the city at 972.542.8678. For information about BCBSTX’s support of NFC, visit https://www.nationalfitnesscampaign.com/texas.
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About City of Lowry Crossing
The City of Lowry Crossing was incorporated in 1971. In 1971 there were just 79 families living in Lowry Crossing. The population today is about 2,380 people. The governing body consists of a Mayor, eight City Council members, a City Administrator/City Secretary, Deputy City Secretary and a Maintenance technician. For a full history, please visit this site: Lowry Crossing, TX.
About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve nearly eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield Plans in Illinois, Montana, New Mexico, Oklahoma and Texas). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2026, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American.
About Collin County Parks and Open Spaces
The mission of the Park & Open Space Program is to implement program elements of the Open Space Strategic Plan in order to promote a high quality of life for current County residents and future generations through the addition of new parks and open space resources. Our mission will be fulfilled through attention to the following ongoing objectives:
- Propose the means for acquisition and management of the open space system through interaction and cooperation of municipalities, public agencies, private organizations, and individuals.
- Identify natural resources of the county for protection in order to maintain a balance between developed and open landscape, and to preserve rare or unique ecosystems.
- Provide recommendations to maintain and operate County owned (Sister Grove Park and Parkhill Prairie) facilities, including programmed activities, as to protect and enhance the existing natural resources, encourage wise use of the facilities, and educate visitors about the program and the significance of County resources.
The Engineering Department is responsible for overseeing projects approved by the citizens of Collin County and special tasks identified by Commissioners’ Court, such as Road & Bridge Bond projects, Parks Foundation Advisory Board, Parkhill Prairie, Sister Grove Park, Trinity Trail and Bratonia Park.
Media Contacts
BCBSTX
Tamara Gibson
media@bcbstx.com
CITY OF LOWRY CROSSING
Janis Cable
jcable@lowrycrossingtexas.org
NFC
Sarah Morgan
sarah@nfchq.com