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Blue Cross and Blue Shield of Texas and Sanitas Medical Center Unveil New Medical Center to Advance Primary and Value-Based Care

RICHARDSON, Texas  Sanitas Medical Center (Sanitas) and Blue Cross and Blue Shield of Texas (BCBSTX) today unveiled the first of 10 new medical centers that will be opened over the next several months in the Dallas and Houston regions. The medical centers feature an advanced primary care model that takes an integrated, holistic approach to patients’ health by providing multiple healthcare services – under one roof.

Earlier this year, Sanitas and BCBSTX announced a collaboration to open the medical centers to serve as one-stop shops for BCBSTX members by delivering primary care, urgent care, lab and diagnostic imaging services, care coordination, and wellness and disease management programs in one place.

“To address the gaps and fragmentation in care that create barriers to good health, our goal with this collaboration is to provide value-based primary care to increase the opportunities for coordinated, high-quality health outcomes for our members,” said Dr. Dan McCoy, president of BCBSTX. “Primary care physicians are the cornerstone of optimal health care outcomes. They, in combination with their team of other healthcare professionals, help members and their families deal with the majority of their healthcare needs, navigate the healthcare system and coordinate care with the right specialists when care is needed outside a primary care setting.

Sanitas and Blue Cross and Blue Shield of Texas leaders unveil the first of 10 new medical centers in the Dallas and Houston areas.

BCBSTX, Sanitas and community leaders unveil the Sanitas Medical Center in Richardson on Oct. 4. 

“The idea is to make flexible and affordable healthcare options more accessible for our members and their families. We are optimistic that this collaboration will help advance value-based care, and in the process, have an impact on the cost of care for our members.

The centers will reflect the culture and diversity of Dallas and Houston with bilingual doctors and staff providing all clinical services, while BCBSTX customer service representatives will also be on the premises to help members coordinate non-clinical aspects of their care such as answering questions in English and Spanish about enrollment, Medicare and other questions related to health insurance. The medical centers will service BCBSTX card holders and accept self-pay patients and seniors with traditional Medicare coverage.

“We’re excited to collaborate with Blue Cross and Blue Shield of Texas to bring our high-value, patient-centered care to Texas,” said Sergio Martinez, Global CEO, Keralty Group, the parent company of Sanitas USA. “We believe patients will appreciate the convenience our centers provide through expanded services, extended hours including weekends and mobile access to our doctors.”

Dr. Adriana Higuera, Regional Medical Director for Sanitas, added: “Patients of all ages can expect friendly doctors and care teams who will spend extra time with them to meet their healthcare needs.  Our emphasis on preventive care, wellness and chronic disease management programs and community engagement will help our patients stay healthy and have peace of mind.”

While most of the medical centers will open in the coming weeks, the official opening is January 1, 2020. As the centers open in the coming weeks, BCBSTX members and patients are welcome to visit locations near their homes for enrollment and community awareness events. Most locations will be open 365 days a year, but every location will have extended weekday and weekend hours for the convenience of members.

Centers in the Dallas region are:

  • Richardson – 350 S Plano Rd., 75081
  • Irving – 3917 W Airport Fwy, 75062
  • Las Colinas – 6500 N MacArthur Blvd., 75039
  • Mesquite – 2021 N Town East Blvd., Suite 500, 75150

In the Houston region the Center locations are:

  • Katy – 2610  N Mason Rd., 77449
  • Meyerland – 10101 S Post Oak Rd., 77096
  • Willowbrook – 12302  Jones Rd., 77070
  • Southbelt – 12823 Gulf Fwy., 77034
  • Spring – 18532 Kuykendahl Rd., 77379
  • Briarforest – 12586  Westheimer Rd., 77077   


About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) – the only statewide, customer-owned health insurer in Texas – is the largest provider of health benefits in the state, working with nearly 80,000 physicians and healthcare practitioners, and 500 hospitals to serve more than 5 million members in all 254 counties.

BCBSTX is a Division of Health Care Service Corporation (HCSC) (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico), the country’s largest customer- owned health insurer, and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

About Sanitas
Sanitas is a subsidiary of Keralty, a leading multinational health organization serving more than 4 million people with presence in Spain, United States, Mexico, Colombia, Venezuela, Peru, Brazil, Indonesia, and the Philippines. Sanitas also includes educational and socially-focused organizations that complement its world of health mission. In the United States, Sanitas has 29 medical centers in Florida, Connecticut and New Jersey in close collaboration with local leading health insurance organizations. Sanitas brings a unique integrated care model that improves access to quality and culturally relevant primary and urgent care while reducing the total cost of care. For more information visit

Media Contacts

Chris Callahan

James T. Campbell

A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association