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Blue Directions 

Blue Directions from Blue Cross and Blue Shield of Texas (BCBSTX) allows you to conveniently manage enrollment and benefits online– thanks to our partnership with Employee Navigator, an industry-leader in administration platform services.

Simple, Online Enrollment

Blue Directions offers a personalized enrollment experience, while providing you with administrative ease through Employee Navigator’s platform tools.

Step 1: Choose your benefit offerings
You'll pick up to four BCBSTX health plans plus other specialty benefits, and then set your contribution amount or percentage.

Step 2: Blue Directions Team Builds Portal
Will work with you to build a customized administration platform, specific to your group’s needs and will also provide training on how to best use the site.

Step 3: Employees access resources
Employees can access educational materials and decision support tools online.

Step 4: Employees compare benefit options
Employees compare benefits options and costs, then enroll on a secure enrollment website.

Step 5: Employees select benefits
Employee benefits selections get sent electronically to BCBSTX and other carriers.

Step 6: ID cards mailed
ID Cards will be mailed directly to your employees once enrollment information is completed on the carrier side.

Step 7: On-going maintenance and service questions
The Blue Directions Support is here to support you throughout your journey. A toll-free phone number and email address connects you with a team of specialists dedicated to ensuring you have the best experience with Blue Directions. They’re able to answer questions or address any maintenance needs you might have with you Employee Navigator site.

Employer Dashboard

Blue Directions, powered by Employee Navigator, gives you one secure website for handling all benefits management tasks. The administrator dashboard lets you:

  • Manage employee eligibility
  • Oversee all benefits plans like medical, dental and vision
  • Track payroll deductions
  • Get on-demand reporting at the click of a button
  • Make staff updates


Enrollment Support

Using our educational and decision support tools before - and during enrollment - can help any employee make informed benefits decisions:

Online Decision Support
A quick survey can offer employees a snapshot of their health, budget and family needs. It will also suggest health insurance plans based on their answers.

Helpful Enrollment Tools
Calculators, videos and educational content are available on the enrollment website to help employees make smart benefits decisions.

One Experience, Many Options

Health Plan Variety 

You can keep your current plan(s) or choose from dozens of Blue Cross and Blue Shield of Texas (BCBSTX) plans with different:

  • Networks
  • Deductibles
  • Copay/Coinsurance Levels

You can select up to four health plans from a robust menu to offer employees during enrollment. They can then select their health insurance for the year.

Specialty Benefits Available

We've partnered with industry-leading, specialty product carriers so that you can offer your workforce a full benefits package. In addition to health care plans, employees will also be able to enroll in benefits like:

  • Dental
  • Vision
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • Supplemental Medical (Critical Illness, Accident, Hospital Indemnity)