Value-Added Services (VAS) For Pregnant Members

Pregnant Blue Cross and Blue Shield of Texas STAR Kids members have access to VAS. Review the VAS list below for more details. Also check out our Fotonovela story to follow a member’s journey and learn about what BCBSTX has to offer pregnant members.

Special Beginnings® Program

Special Beginnings is a program designed to help you better understand and manage your pregnancy. You should enroll as soon as you know you are pregnant. When you sign up for this program, you will get access to a Service Coordinator. Your Service Coordinator is a trained nurse who will talk with you about how you and your baby are doing. They can provide health education and support all the way from the start of your pregnancy to six weeks after your child is born.

  • Online Prenatal Classes with an Incentive Diaper Bag

    BCBSTX offers free online prenatal classes to pregnant STAR Kids members. You have unlimited access to YoMingo®, an online learning site.    

    • Take an online class on a computer or on your smart phone at any time.
    • The site is full of information and videos about pregnancy. Topics include labor, delivery, baby care, breastfeeding, your care after delivery, and so much more!
    • Classes are taught in 15 languages.
    • Let the Special Beginnings nurse know that you want to sign up for YoMingo. You can self-register here. We will send you a registration email. The email will include your YoMingo personal login information and tell you how to get set up.
    • Members who complete a prenatal class on YoMingo will get a diaper bag with baby items. After you complete the class, fill out the certificate of completion. The link to the certificate can be found in the registration email. Once it is complete, the diaper bag will be shipped to the address you put on the certificate.

    Limitations: You must be an active BCBSTX STAR Kids member, be pregnant and take at least one prenatal class to get the diaper bag. Only one diaper bag per member will be awarded.

  • Free Infant Car Seat or Pack and Play Playard

    This program can help pregnant members to get timely prenatal care. Pregnant STAR Kids members who complete a timely prenatal visit and sign up for our Special Beginnings program can choose an infant car seat or a pack and play playard.

    Fill out the Prenatal Care Incentive Options form. Take the form to your doctor to sign during your prenatal visit. Fax it to Member Outreach at 1-512-349-4867. The car seat or pack and play playard will be sent to the address you put on the form.

    Limitations: Your prenatal visit must occur within the first trimester or within 42 days of joining our BCBSTX plan.

  • Breastfeeding Education through our Special Beginnings Program

    Pregnant members who register for Special Beginnings will have access to breastfeeding education information. This will be provided by Special Beginnings nurses. This maternity program can help you better understand and manage your pregnancy. When you register for Special Beginnings, you will get access to a Service Coordinator. Your Service Coordinator is a specially trained nurse who will talk to you about how you and your baby are doing. They will continue to call you up to six weeks after your baby is born.

    If you are pregnant and would like to register for Special Beginnings, please call us toll-free at 1-888-421-7781 (TTY: 711). Or you can email us at TXSBMedicaid@bcbstx.com.

  • Fresh and Healthy Produce for Pregnant Members

    Pregnant STAR Kids members can get up to $50 of fresh fruits and vegetables per year delivered to their home.

    Limitations: Members must be active on the BCBSTX plan and be pregnant when they ask for this VAS. The food items are limited to the BCBSTX approved list. The list may change depending on the vendor’s supply. 

  • Prenatal Incentive Gift Card

    Pregnant STAR Kids members can receive a $50 gift card upon timely completion of the first prenatal visit.

    Limitations: Pregnant members must complete their first prenatal visit within the first trimester or within 42 days joining our BCBSTX plan. They must visit an in-network PCP. Members must be active on the plan at the time of the checkup to receive the gift card.

    Once you complete the exam, go to bcbstx.com/wellnessrewards. Sign up to claim your gift card reward.

  • Postpartum Incentive Gift Card

    STAR Kids members who deliver a baby while on the BCBSTX plan are eligible to receive a $25 gift card.  They must complete their postpartum visit on time to qualify for the gift card.

    Limitations: Members who have delivered a baby on the STAR Kids plan must complete the postpartum visit 7 to 84 days after delivery. They must visit an in-network PCP. Members must be active on the plan at the time of the checkup to receive the gift card.

    Once you complete the exam, go to bcbstx.com/wellnessrewards. Sign up to claim your gift card reward.

How Do I Sign Up for Special Beginnings? Please call us toll-free at 1-888-421-7781 (TTY: 711). You can also send an email to TXSBMedicaid@bcbstx.com.

Need Help Getting Value-Added Services? Call Member Outreach at 1-877-375-9097.

Other Resources for Pregnant Members

Women, Infants and Children (WIC) Program

  • The WIC program helps you get healthy foods at no cost and teaches you about healthy eating.
  • WIC can also guide you to other programs to help support you with your pregnancy.
  • Make an appointment with WIC today!
  • To find out more about WIC, call 1-800-942-3678 or visit the WIC website.

Safe Sleep for Baby

Learn why it is important to put your baby to sleep on their back. Get tips about safe sleeping and what to do if you have questions. Review the Safe Sleep for Your Baby flier.

Pregnancy and Postpartum Depression

Some women can be depressed during and after pregnancy. You can learn about the symptoms and how to get help. Check the Not Feeling Like Yourself During or After Pregnancy? flier.

Find a Doctor or Hospital

Use our Provider Finder® to search for doctors and other health care providers near you.

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