Our Philosophy

At Blue Cross and Blue Shield of Texas, our concern for the communities where we live and work is a natural extension of our commitment to our customers and to building relationships with health care providers across the state. Our dedication to working alongside local organizations to improve the well-being of those in need has been an important part of our heritage since the very beginning.

Blue Cross and Blue Shield of Texas is honored to call Texas home — from Amarillo to Harlingen, Beaumont to El Paso, and Marshall to Midland — and we believe it is not only part of our heritage, but also part of our future that we seek to make a positive difference in the lives of others. Our community outreach activities include:

Healthy Kids, Healthy Families Initiative®

Healthy Kids, Healthy Families (HKHF) began as a three-year initiative designed to improve the health and wellness of at least one million children through community investments by Health Care Service Corporation and its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas.

Reaching nearly three million children within the first two years, HKHF is now a signature program of the organization and part of an ongoing commitment to invest in and partner with nonprofit organizations that offer sustainable, measurable programs to reach children and their families in areas of nutrition, physical activity, disease prevention and management, and supporting safe environments.

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Corporate Contributions

Since its founding over 80 years ago, Blue Cross and Blue Shield of Texas (BCBSTX) has made a commitment to core values which include community support and active volunteerism. Today, our commitment to those core values are expressed through a variety of outreach efforts, from employee volunteers who participate in our Blue Corps team, to financial support/sponsorship of successful health initiatives in the communities where we live, work and do business. Around the state, BCBSTX takes pride in reaching out to community partners to keep our commitment to giving and improving the well-being of Texans.

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It's Time Texas

Blue Cross and Blue Shield of Texas is proud to serve as a Founding Ally of IT'S TIME TEXAS. A first-of-its-kind, public-private partnership, IT'S TIME TEXAS is a cause that empowers people to lead healthier lives and build healthier communities. Through an innovative mix of evidence-based programs, media, technology, training and events, IT'S TIME TEXAS will impact the health of more than 3 million Texans in over 500 Texas communities in 2014.

Learn more and join the cause  »

Marathon Kids

Blue Cross and Blue Shield of Texas is proud to support the Marathon Kids® program in the greater Austin, Dallas and Houston areas. This free, six-month running/walking and nutrition program helps kids who are most vulnerable to childhood obesity, K–5th graders, increase their physical activity (walking/running a total of 26.2 miles in small increments in a six month period) and make healthy eating choices for a lifetime.

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REAL School Gardens

Blue Cross and Blue Shield of Texas is pleased to welcome and support REAL School Gardens (RSG) as a community partner. REAL School Gardens creates learning gardens to help students succeed. The organization works with hundreds of volunteers to build learning gardens in low income elementary schools in just one day. In addition, they provide teacher training to improve student achievement in math, science and language arts.

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Hard Hats for Little Heads

To date, more than 50,000 Texas children have received helmets through Hard Hats for Little Heads. Blue Cross and Blue Shield of Texas continues to be a major supporter of Hard Hats for Little Heads, by sponsoring the distribution of thousands of helmets to kids across our state each year.

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Major Corporate Gifts

Blue Cross and Blue Shield of Texas made several significant corporate gifts last year. These gifts reflect our commitment to large Texas populations in our mission of promoting health and wellness. Each gift addresses a key wellness initiative important to a specific community & supports a collaborative approach to addressing a public health issue. BCBSTX provided major gifts totaling $2.4 million last year (2013) to several organizations, including the City of Houston B-Cycle, which is a bike share program. The Bike Share program, grew from 3 to 24 stations and from 18 to 200 bicycles in downtown and other Houston neighborhoods. The investment is designed to help Texas children and families, not only find more convenient transportation, but get healthier through increased, fun, physical activity.

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Report to the Community

Please take a few minutes to review our Social Responsibility Report to see why we continue to be called a "company that cares."