This page may have documents that can’t be read by screen reader software. For help with these documents, please call the number on the back of your member ID card.

Women’s and Family Health

Whether you are pregnant or planning to get pregnant, you should prepare as much as you can. We are here to help you with the following resources:

  • Ovia Health™ apps feature health trackers and provide videos, tips, coaching and more. Ovia Fertility, Ovia Pregnancy and Ovia Parenting apps can be downloaded* from the Apple App Store or Google Play. During sign-up, make sure to choose “I have Ovia Health as a benefit.” Then select BCBSTX as your health plan and enter your group name (optional).
  • Well onTarget® has self-guided courses about pregnancy that you can take online, covering topics such as healthy foods, body changes and labor.
  • High risk pregnancy support - If your pregnancy is high-risk, BCBSTX will provide support from maternity specialists to help you care for yourself and your baby.  We may also proactively and confidentially reach out to you if you are a high-risk member, inviting you to participate in the program.

If you have questions or want to learn more, please call 1-888-421-7781 Monday through Friday from 8:00 a.m. to 6:30 p.m. CT.

Ovia Health is an independent company that provides maternity and family benefits solutions for Blue Cross and Blue Shield of Texas.

*Message and data rates may apply