Free Mobile Information Service Available for Expectant Members

January 28, 2011

A mobile information service is now available for all Blue Cross and Blue Shield of Texas (BCBSTX) expectant members at no additional cost. Text4baby is an educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB) that provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life.*

Designed to promote maternal and child health, text4baby text messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. The messages offer prenatal and infant care services or other resources.

Your pregnant patients who sign up for the service will receive free SMS text messages each week, timed to their due date or baby's date of birth. After start up messages, they will receive up to three texts per week throughout their pregnancy until the baby's first birthday.

Members can sign up for the service by texting BABY to 511411 (or BEBE for Spanish messages). The confidential messaging service is HIPAA compliant and due date changes or cancellations can be made at any time.

Members can learn more information about text4baby by logging in to Blue Access for MembersSM at

* The relationship between HMHB and BCBSTX is solely that of independent contractors. BCBSTX does not guarantee or make any claims or recommendations regarding the text messages sent by text4baby.

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