Executive Perspective

Blue Cross and Blue Shield of Texas' (BCBSTX) executives advocate for public health in communities across the entire state of Texas. Scroll down to read articles and watch videos that reflect their thought provoking dialogue within the health care industry. Additional conversations can be found on Blue Promise Learn more about third-party links, a vlog hosted by Texas Plan President Dr. Dan McCoy.

Transforming health care to incentivize value and quality over volume

Oct 16, 2017

Our health care system is at a critical moment of transformation, straddling the line between the fee-for-service payment model Learn more about third-party links and value-based care (VBC). Read how BCBSTX is aligning incentives to motivate providers to be good stewards of health care costs in this Dallas Business Journal Learn more about third-party links editorial by North Texas Market President Dr. Paul Hain from the Healthcare Value in Texas series.

New Texas legislation protects health care consumers

Oct 10, 2017

While much was discussed and debated during the 85th Texas Legislative session, two important and successfully passed bills will help protect Texas healthcare consumers from the outrageous costs and confusion associated with freestanding emergency rooms. Read more from Texas Plan President Dr. Dan McCoy in this TribTalk Learn more about third-party links

How health care delivery is evolving

Oct 2, 2017

In health care, yesterday’s thinking rarely solves tomorrow’s complex challenges. Read this Austin Business Journal Learn more about third-party links editorial by Chief Medical Officer Dr. Esteban López from the Healthcare Value in Texas series to learn how BCBSTX is using innovation, technology and data analytics to engage and better serve our members.

4 things to know about the top drivers of rising healthcare costs

Sept 18, 2017

There are some current realities – from hospital consolidation to free-standing emergency rooms to prescription drugs prices – which employers as well as their employees should know to understand what is contributing to the cost of care. Read this Dallas Business Journal Learn more about third-party links editorial by North Texas Market President Dr. Paul Hain from the Healthcare Value in Texas series.

Why Houston is primed for health care disruption

Sept 8, 2017

BCBSTX Southeast Texas Market President Dr. Bob Morrow is featured in this Houston Business Journal article Learn more about third-party links about “The Future of Health Care” panel at the Power Breakfast Series.

How employers and employees can make effective health care decisions

Sept 1, 2017

The right tools, aligned with the right incentives, can engage employers and employees in the process of making wise decisions concerning their health care. Read this Houston Business Journal Learn more about third-party links editorial by Southeast Texas Market President Dr. Bob Morrow from the Healthcare Value in Texas series.

Experts Weigh in on ‘Future of Health Care’ at Houston Business Journal Panel

Aug 31, 2017

In spite of the relatively unstable environment that is the current American health care system, five experts offered their thoughts on the evolution of Houston’s health care ecosystem at the “The Future of Health Care” Learn more about third-party links panel. BCBSTX Southeast Texas Market President Dr. Bob Morrow spoke on the panel as part of the Houston Business Journal’s Power Breakfast Series.

Delivering Health Care When Future Health Policy is Unpredictable

May 5, 2017

Amidst the rapidly changing health care environment, health care providers, insurers and nonprofit organizations are investing to meet the needs of newly insured patients, assist the uninsured in obtaining coverage and comply with new ACA regulations.Watch this video Learn more about third-party links from the Baker Institute Center for Health and Biosciences at Rice University in Houston, featuring BCBSTX Southeast Texas Market President Dr. Bob Morrow.

Freestanding Emergency Centers Increase Healthcare Costs, Not Access

May 2, 2017

“Freestanding emergency centers are not solving the cost of healthcare in Texas. They are multiplying it.”Read more from North Texas Market President Dr. Paul Hain in his D Healthcare Daily editorial Learn more about third-party links.

Legislation to protect Texans from “surprise bills” at freestanding emergency rooms

March 29, 2017

Imagine walking into a freestanding emergency room because you have a cough. Imagine walking out with a prescription and a bill for over $3,000. Although this seems like a nightmare, it has been a reality for thousands of Texans over the past several years.Read more about surprise bills in this TribTalk editorial by Division Senior Vice President of Health Care Delivery Jack Towsley Learn more about third-party links.

CEO Spotlight with Dr. Dan McCoy

March 28, 2017

Health care is always changing. Sharing the latest and greatest, KRLD’s David Johnson interviewed Blue Cross and Blue Shield of Texas’ President Dr. Dan McCoy during the CEO Spotlight.Listen to the podcast Learn more about third-party links.

Freestanding ERs: Astronomical costs and statistics tell the real story

March 8, 2017

As a physician who practices in the ER, Chief Medical Officer Dr. Esteban Lopez recognizes that many people may find it hard to determine when they are in real medical emergencies. However, it's imperative to understand that where you go for care matters.Click here to read Dr. Lopez’s TribTalk editorial that brings awareness to freestanding ERs Learn more about third-party links.

Building Innovation to Drive Health Care Solutions

February 21, 2017

Innovation is more than just a buzzword, more than just a reference to the latest and greatest technology. An innovative mindset is critical to many industries — especially health care, where costs continue to climb.Hear President Dr. Dan McCoy’s perspective on inspiring innovation and the role it plays in the C1 Innovation Lab Learn more about third-party links, coming soon to the West End of Dallas.

Latino health interview on Univision Radio

January 17, 2017

Univision radio host Luz Elena interviewed Southwest Texas Market President Dr. Robert Morrow about health insurance and Latino health.Listen to the podcast Learn more about third-party links.

Health Market 2.0: Vulnerable Consumers + Health Information

December 6, 2016

New research looks into the challenges vulnerable consumers encounter in accessing health information, and how the marketplace views and prioritizes the health information needs of those consumers. Want to learn more?Watch this Foley & Lardner LLP webinar featuring Dr. Esteban López, Chief Medical Officer and Southwest Texas Market President at Blue Cross and Blue Shield of Texas Learn more about third-party links.

Health inequity: America’s chronic condition?

November 12, 2016

Equality for all. It's the American Way, right? Not exactly. Health inequities are challenging Americans across the United States.Watch the TEDxSanAntonio video of Chief Medical Officer and Southwest Texas Market President Dr. Esteban López Learn more about third-party links.

Life as the Chief Medical Officer

November 2016

Learn more about Chief Medical Officer and Southwest Texas Market President Dr. Esteban López in this “Medical Director Profiles” article by Managed Care Magazine. Learn more about third-party links

Achieving the Triple Aim: Collaboration is Key

Winter 2016

The Institute for Healthcare Improvement first coined the “triple aim” term in 2008 when suggesting how the industry should transition to value-based care, essentially by delivering quality care that yields better outcomes for patients at lower costs and with greater patient satisfaction and access.Learn how BCBSTX is working to minimize total health care costs while providing care and enhancing the patient experience in this DFW Hospital Council Interlocutor article by DSVP of Health Care Delivery Jack Towsley Learn more about third-party links.

Physician Leaders Offer Their Visions of Healthcare’s Future

Octorber 6, 2016

A panel of Dallas area physician leaders from various segments of healthcare shared their visions for the future of that large, chaotic and tumultuous industry in an Oct. 5 panel discussion at the UT Dallas Naveen Jindal School of Management.Read an article on the event, featuring North Texas Market President Dr. Paul Hain Learn more about third-party links.

Health Information and Vulnerable Populations

July 27, 2016

Oliver Wyman and Altarum Institute, with support from the Robert Wood Johnson Foundation (RWJF), are engaged in a major, multi-disciplinary study of the consumer health-information space. The research is examining the barriers vulnerable consumers may encounter in accessing and using health information, and also how the marketplace views and prioritizes the health information needs of those consumers.Learn Dr. Esteban López’s perspective in this Q&A Learn more about third-party links.

Making Cents of Health Care Costs: The Rising Reality

July 25, 2016

In recent years, the health care industry has experienced unprecedented change. A recent report from the Department of Health and Human Services indicates that U.S. health care spending reached a new all-time high, booming to more than $10,000 per person this year. At Blue Cross and Blue Shield of Texas (BCBSTX), we recognize the impact of increasing costs and have made it a priority to control them in innovative ways while maintaining quality care for our members.Read the full editorial by Jack Towsley, DSVP of Health Care Delivery at BCBSTX Learn more about third-party links.

Fueling the health of our energy workforce

November30, 2015

As an organization that has worked closely with some of Texas’ energy corporations, Blue Cross and Blue Shield of Texas has seen some industry best practices unfold. In this TribTalk editorial, read thoughts from Southwest Texas President Dr. Robert Morrow regarding some practical ways to address the wellness needs within the energy workforce. The beauty of these health care strategies is that they are applicable to many industries — not just the oil and gas sector. Read the full article Learn more about third-party links.

Beware the Costs of Free-Standing ERs

November 8, 2015

Confusing stand-alone emergency rooms with urgent care centers can lead to unanticipated costs.Read an editorial in the San Antonio Express News written by Dr. Esteban López, advising patients to beware Learn more about third-party links.

How Texas' Largest Insurer Changed Its Offerings For This Period Of Open Enrollment

November 3, 2015

This new age of healthcare has only begun, and it will continue to evolve. Likewise, Blue Cross and Blue Shield of Texas (BCBSTX) is increasing our flexibility so that we can adapt to the new environment as well. Read Divisional Senior Vice President and Chief Medical Officer Dr. Dan McCoy’s thoughts in this D Healthcare Daily editorial Learn more about third-party links.

Latino health care: Turning barriers into Bridges

August 31, 2015

Each year since 1968, the U.S. observes National Hispanic Heritage Month, from Sept. 15 to Oct. 15, and celebrates the histories, cultures and contributions of Americans who have cultural roots in Spain, Mexico, the Caribbean, and Central and South America. Clearly, the contributions made by Latinos — or Hispanics — to our country predate this celebration and are illustrative of a profound change in the demographic makeup of the U.S. With this dramatic change come new and complex issues related to health care and access disparities. Read Dr. Lopez's entire TribTalk editorial Learn more about third-party links.

The value in chamber memberships

August 4, 2015

As an active Board Member on the Dallas Regional Chamber, Dr. Dan McCoy knows that your local chamber can bring significant value to your business. Read the full interview with Dr. McCoy here Learn more about third-party links.

Blue Cross augments private exchange to give large employers options, cost-comparison tools

July 28, 2015

Blue Cross and Blue Shield of Texas (BCBSTX) has enhanced its Blue Directions private exchange for large employers. The upgrades include tools to help consumers better understand their health care options and compare costs, as well as a new option that lets employers build a plan package from a wide variety of designs. Read BCBSTX President Bert Marshall's thoughts in the entire Dallas Business Journal article Learn more about third-party links.

5 things employers should know about private health exchanges

July 27, 2015

Online shopping is all the rage. From Amazon to Overstock, there is something for everyone. Fortunately, health care insurance is coming of age with new online options as well. Visit TribTalk.org to read Blue Cross and Blue Shield of Texas President Bert Marshall's perspective on private health insurance exchanges Learn more about third-party links.

Blue Cross Blue Shield's new regional president names first priority

May 19, 2015

On May 19, Blue Cross Blue Shield of Texas announced Dr. Robert Morrow as president of its Houston and Southeast Texas market. Learn Dr. Morrow's thoughts on the importance of progressing value-based care Learn more about third-party links.

Empowering Texas doctors to provide first class care

April 30, 2015

TMA PracticeEdge, LLC helps empower a strong base of independent physicians to provide quality, cost-effective care to their patients. Watch this video featuring Dr. Dan McCoy and Dr. Lou Goodman on TribTalk.org Learn more about third-party links.

New App allows users to track physical activity and stress reduction

April 30, 2015

Many healthcare and medical professionals bemoan the role that technology has played in making millions of Americans lead more sedentary lives, but innovations like the Centered App for iPhone can inspire people to be more active. The Centered App, released by Blue Cross and Blue Shield of Texas in September 2014, has been enormously popular with users of the iPhone 5, 6 and 6-Plus platforms, so much so that Apple made it one of the first Apps to be integrated into the brand new Apple Watch. Read about Dr. Robert Morrow's perspective in the Your Houston News article Learn more about third-party links.

Big names in health care create a new payment model for doctors

February 9, 2015

Two of the most traditional actors in Texas health care are joining forces to see how they can improve quality and lower costs by transforming the way medical care is delivered. Richardson-based Blue Cross and Blue Shield of Texas, the state's largest health insurer, is going to work with willing physicians in the 48,000-strong Texas Medical Association on value-based payment systems. Read the full story from the Dallas Morning News, including thoughts from BCBSTX President Bert Marshall Learn more about third-party links.

How to fight rising health care costs in Texas

December 17, 2014

Texas is widely regarded as a big state that often does things in a big way. Unfortunately, we also have big health care costs, a struggle we share with the entire nation. Read Dr. Dan McCoy's editorial on TribTalk.org to learn about free-standing emergency room and the associated costs Learn more about third-party links.

Blue Cross and Blue Shield of Texas CMO discusses upcoming enrollment period

September 4, 2014

BCBSTX is helping the new clients understand their insurance plans and how they can secure preventive care. With the help of more than 160 partners-churches, community centers-they are spreading the word about the availability of healthcare. BCBSTX's divisional senior vice president and chief medical officer, Dr. Dan McCoy, spoke with D Healthcare Daily regarding the company's new strategy and the upcoming enrollment period. Read the full conversation with Dr. McCoy here Learn more about third-party links.

Corpus Christi children create dream playground at museum

August 14, 2014

Texas is experiencing an obesity epidemic, making physical activity more vital than ever. Learn how Blue Cross and Blue Shield of Texas is tackling obesity by building playgrounds with KaBOOM! as part of the Healthy Kids, Healthy Families initiative Learn more about third-party links.

Growing a Healthy Future: The San Antonio Witte Museum

July 24, 2014

BCBSTX Regional President Dr. Esteban López serves on the Board of Trustees at the San Antonio Witte Museum, where he helped announce the new H-E-B Body Adventure - a transformative new exhibit that will help improve public health.

Slipping through the health care cracks

June 4, 2014

When an older person falls and breaks a hip, it's a moment that changes everything. Not just for patients, but for their families, too. In The Broken Hip, a KERA News Breakthroughs series, explore the stories of North Texans like Dr. Dan McCoy who have experienced this dramatic life change. Learn more about the research on KERA's website.

New playground for South Laredo community

May 17, 2014

More than 200 volunteers were on hand as part of an initiative put together by Blue Cross and Blue Shield of Texas and Kaboom. The design of the playground is based on children's drawings and will have a new home at Daiches Elementary. Regional President Dr. Esteban López says this new playground will not only benefit the school but also the community. Watch the KGNS-TV story online Learn more about third-party links.

Health Policy lecture takes a deeper look at Affordable Care Act

May 12, 2014

Divisional senior vice president and chief medical officer of Blue Cross and Blue Shield of Texas, Dr. Dan McCoy, spoke to a full room recently on the Affordable Care Act's impact on doctors, hospitals and health care delivery. The presentation, held in Levin Hall at The University of Texas Medical Branch (UTMB) at Galveston, was part of the Healthy Health Policy Lunch & Lecture series from the Office of Health Policy and Legislative Affairs. In his early years, McCoy trained at UTMB as a dermatology resident and was happy to be back on campus. Read the full story and watch Dr. McCoy's presentation in UTMB's Impact Online Newsletter Learn more about third-party links.

Committed to Health and Wellness in the Community

April 2014

Blue Cross and Blue Shield of Texas knows health care coverage. The cross and shield have come to represent the most experienced health care coverage organization in the state and the nation. After more than 80 years, its mission is still focused on providing financially sound health care coverage to as many Texans as possible. Read more about our organization and its president, Bert Marshall, in the April 2014 issue of Texas Business Report, a publication of the Texas Association of Business PDF Document.

Health insurance can protect family's future

March 31, 2014

As a physician, a son of Mexican immigrants, and a father of three daughters, I understand firsthand how important – and how challenging – it is to protect your family from the uncertainties of today's world. Read the full story in El Paso Times Learn more about third-party links.

Blue Cross President Bert Marshall highlighted by Dallas Regional Chamber

March 10, 2014

Carlie Dorshaw Moe, Manager of Development at the Dallas Regional Chamber recently spoke with Bert E. Marshall, President of Blue Cross and Blue Shield of Texas on the recent recession and subsequent economic upturn. Read the chamber's full blog post here Learn more about third-party links.

Taking new patients to new levels

March 4, 2014

It's no secret that the implementation of the Affordable Care Act last year marked the beginning of a transformation throughout our nation's healthcare industry. With more Americans having insurance, we are likely to see an influx of patients who may or may not be aware of what this new insurance means. Read the full editorial by BCBSTX's Vice President and Chief Medical Officer Dr. Dan McCoy in D Healthcare Daily Learn more about third-party links.

McCoy featured as keynote speaker at North Dallas Chamber event

January 14, 2014

Dr. Dan McCoy, divisional senior vice president and chief officer of Blue Cross Blue Shield of Texas, opened the 2014 Dallas-Fort Worth Hospital Council (DFWHC)'s conference with a discussion on the changes inspired by the Affordable Care Act. He joined the panel of business experts including Marjorie Petty, regional director of the U.S. Department of Health & Human Services; Daniel M. Sessa, executive vice president of Lennox International; and JoAnn Brumit, chief executive officer of KARLEE. Learn more on page 6 of DFWHC Interlocutor PDF Document .

Blue Cross top doc: Don't write off ‘young invincibles'

January 14, 2014

It's too soon to worry that the so-called "young invincibles" critical to making the numbers work under the Affordable Care Act aren't signing up for coverage fast enough, a top insurance executive said at a health care conference in Dallas Tuesday. Read more in the Dallas Business Journal about BCBSTX Vice President and Chief Medical Officer Dr. Dan McCoy's thoughts on this topic Learn more about third-party links.