Executive Perspective

Blue Cross and Blue Shield of Texas' executives advocate for public health in communities across the entire state of Texas. Scroll down to read articles and watch videos that reflect their thought provoking dialogue within the health care industry. Additional conversations can be found on Blue Promise , a vlog hosted by Divisional Senior Vice President and Chief Medical Officer Dr. Dan McCoy.

Fueling the health of our energy workforce

As an organization that has worked closely with some of Texas’ energy corporations, Blue Cross and Blue Shield of Texas has seen some industry best practices unfold. In this TribTalk editorial, read thoughts from Southwest Texas President Dr. Robert Morrow regarding some practical ways to address the wellness needs within the energy workforce. The beauty of these health care strategies is that they are applicable to many industries — not just the oil and gas sector. Read the full article .

How Texas' Largest Insurer Changed Its Offerings For This Period Of Open Enrollment

This new age of healthcare has only begun, and it will continue to evolve. Likewise, Blue Cross and Blue Shield of Texas (BCBSTX) is increasing our flexibility so that we can adapt to the new environment as well. Read Divisional Senior Vice President and Chief Medical Officer Dr. Dan McCoy’s thoughts in this D Healthcare Daily editorial .

Latino health care: Turning barriers into Bridges

Each year since 1968, the U.S. observes National Hispanic Heritage Month, from Sept. 15 to Oct. 15, and celebrates the histories, cultures and contributions of Americans who have cultural roots in Spain, Mexico, the Caribbean, and Central and South America. Clearly, the contributions made by Latinos — or Hispanics — to our country predate this celebration and are illustrative of a profound change in the demographic makeup of the U.S. With this dramatic change come new and complex issues related to health care and access disparities. Read Dr. Lopez's entire TribTalk editorial .

Blue Cross augments private exchange to give large employers options, cost-comparison tools

Blue Cross and Blue Shield of Texas (BCBSTX) has enhanced its Blue Directions private exchange for large employers. The upgrades include tools to help consumers better understand their health care options and compare costs, as well as a new option that lets employers build a plan package from a wide variety of designs. Read BCBSTX President Bert Marshall's thoughts in the entire Dallas Business Journal article .

The value in chamber memberships

As an active Board Member on the Dallas Regional Chamber, Dr. Dan McCoy knows that your local chamber can bring significant value to your business. Read the full interview with Dr. McCoy here .

5 things employers should know about private health exchanges

Online shopping is all the rage. From Amazon to Overstock, there is something for everyone. Fortunately, health care insurance is coming of age with new online options as well. Visit TribTalk.org to read Blue Cross and Blue Shield of Texas President Bert Marshall's perspective on private health insurance exchanges .

Blue Cross Blue Shield's new regional president names first priority

On May 19, Blue Cross Blue Shield of Texas announced Dr. Robert Morrow as president of its Houston and Southeast Texas market. Learn Dr. Morrow's thoughts on the importance of progressing value-based care .

Empowering Texas doctors to provide first class care

TMA PracticeEdge, LLC helps empower a strong base of independent physicians to provide quality, cost-effective care to their patients. Watch this video featuring Dr. Dan McCoy and Dr. Lou Goodman on TribTalk.org .

New App allows users to track physical activity and stress reduction

Many healthcare and medical professionals bemoan the role that technology has played in making millions of Americans lead more sedentary lives, but innovations like the Centered App for iPhone can inspire people to be more active. The Centered App, released by Blue Cross and Blue Shield of Texas in September 2014, has been enormously popular with users of the iPhone 5, 6 and 6-Plus platforms, so much so that Apple made it one of the first Apps to be integrated into the brand new Apple Watch. Read about Dr. Robert Morrow's perspective in the Your Houston News article .

Big names in health care create a new payment model for doctors

Two of the most traditional actors in Texas health care are joining forces to see how they can improve quality and lower costs by transforming the way medical care is delivered. Richardson-based Blue Cross and Blue Shield of Texas, the state's largest health insurer, is going to work with willing physicians in the 48,000-strong Texas Medical Association on value-based payment systems. Read the full story from the Dallas Morning News, including thoughts from BCBSTX President Bert Marshall .

How to fight rising health care costs in Texas

Texas is widely regarded as a big state that often does things in a big way. Unfortunately, we also have big health care costs, a struggle we share with the entire nation. Read Dr. Dan McCoy's editorial on TribTalk.org to learn about free-standing emergency room and the associated costs .

Blue Cross and Blue Shield of Texas CMO discusses upcoming enrollment period

BCBSTX is helping the new clients understand their insurance plans and how they can secure preventive care. With the help of more than 160 partners-churches, community centers-they are spreading the word about the availability of healthcare. BCBSTX's divisional senior vice president and chief medical officer, Dr. Dan McCoy, spoke with D Healthcare Daily regarding the company's new strategy and the upcoming enrollment period. Read the full conversation with Dr. McCoy here .

Corpus Christi children create dream playground at museum

Texas is experiencing an obesity epidemic, making physical activity more vital than ever. Learn how Blue Cross and Blue Shield of Texas is tackling obesity by building playgrounds with KaBOOM! as part of the Healthy Kids, Healthy Families initiative .

Growing a Healthy Future: The San Antonio Witte Museum

BCBSTX Regional President Dr. Esteban López serves on the Board of Trustees at the San Antonio Witte Museum, where he helped announce the new H-E-B Body Adventure - a transformative new exhibit that will help improve public health.

Slipping through the health care cracks

When an older person falls and breaks a hip, it's a moment that changes everything. Not just for patients, but for their families, too. In The Broken Hip, a KERA News Breakthroughs series, explore the stories of North Texans like Dr. Dan McCoy who have experienced this dramatic life change. Learn more about the research on KERA's website.

New playground for South Laredo community

More than 200 volunteers were on hand as part of an initiative put together by Blue Cross and Blue Shield of Texas and Kaboom. The design of the playground is based on children's drawings and will have a new home at Daiches Elementary. Regional President Dr. Esteban López says this new playground will not only benefit the school but also the community. Watch the KGNS-TV story online .

Health Policy lecture takes a deeper look at Affordable Care Act

Vice president and chief medical officer of Blue Cross and Blue Shield of Texas, Dr. Dan McCoy, spoke to a full room recently on the Affordable Care Act's impact on doctors, hospitals and health care delivery. The presentation, held in Levin Hall at The University of Texas Medical Branch (UTMB) at Galveston, was part of the Healthy Health Policy Lunch & Lecture series from the Office of Health Policy and Legislative Affairs. In his early years, McCoy trained at UTMB as a dermatology resident and was happy to be back on campus. Read the full story and watch Dr. McCoy's presentation in UTMB's Impact Online Newsletter .

Committed to Health and Wellness in the Community

Blue Cross and Blue Shield of Texas knows health care coverage. The cross and shield have come to represent the most experienced health care coverage organization in the state and the nation. After more than 80 years, its mission is still focused on providing financially sound health care coverage to as many Texans as possible. Read more about our organization and its president, Bert Marshall, in the April 2014 issue of Texas Business Report, a publication of the Texas Association of Business PDF Document.

Health insurance can protect family's future

As a physician, a son of Mexican immigrants, and a father of three daughters, I understand firsthand how important – and how challenging – it is to protect your family from the uncertainties of today's world. Read the full story in El Paso Times .

Blue Cross President Bert Marshall highlighted by Dallas Regional Chamber

Carlie Dorshaw Moe, Manager of Development at the Dallas Regional Chamber recently spoke with Bert E. Marshall, President of Blue Cross and Blue Shield of Texas on the recent recession and subsequent economic upturn. Read the chamber's full blog post here .

Taking new patients to new levels

It's no secret that the implementation of the Affordable Care Act last year marked the beginning of a transformation throughout our nation's healthcare industry. With more Americans having insurance, we are likely to see an influx of patients who may or may not be aware of what this new insurance means. Read the full editorial by BCBSTX's Vice President and Chief Medical Officer Dr. Dan McCoy in D Healthcare Daily .

McCoy featured as keynote speaker at North Dallas Chamber event

Dr. Dan McCoy, chief medical officer of Blue Cross Blue Shield of Texas, opened the 2014 Dallas-Fort Worth Hospital Council (DFWHC)'s conference with a discussion on the changes inspired by the Affordable Care Act. He joined the panel of business experts including Marjorie Petty, regional director of the U.S. Department of Health & Human Services; Daniel M. Sessa, executive vice president of Lennox International; and JoAnn Brumit, chief executive officer of KARLEE. Learn more on page 6 of DFWHC Interlocutor PDF Document.

Blue Cross top doc: Don't write off ‘young invincibles'

It's too soon to worry that the so-called "young invincibles" critical to making the numbers work under the Affordable Care Act aren't signing up for coverage fast enough, a top insurance executive said at a health care conference in Dallas Tuesday. Read more in the Dallas Business Journal about BCBSTX Vice President and Chief Medical Officer Dr. Dan McCoy's thoughts on this topic .

Marshall offers guidance on the Affordable Care Act

Effective Jan. 1, 2014, most U.S. citizens and lawfully present individuals are now required to have a minimum level of health care coverage. According to the Affordable Care Act, how much is the penalty if a person does not get health insurance coverage in 2014? Find the answer on page 2 of the January 2014 Texas Business Report, a publication of the Texas Association of Business PDF Document.

Tiny Superheroes

The CASA Superhero 5K aims to "stand up for those who can't stand up for themselves." Blue Cross and Blue Shield of Texas' Chief Medical Officer Dr. Dan McCoy serves on the board for CASA, known as Court Appointed Special Advocates, which strives to seek help for children by being their "voice in court."

The Future of Latino Health Care

The Texas Tribune presented a panel discussion with Dr. Esteban López, president of the San Antonio Region for BCBSTX, Dr. Amelie Ramirez, professor and director of the Institute for Health Promotion Research at the UT Health Science Center at San Antonio, and state Sen. Leticia Van de Putte, D-San Antonio, on the challenges and opportunities in health care as Texas becomes a majority-Latino state. Learn more about the panelists and watch the video on The Texas Tribune's website.

Deep breath: Putting a stethoscope to healthcare reform

As the 2014 deadline for implementation of key provisions of the Affordable Care Act (ACA) approaches, doctors across America will be center stage of the biggest change the health-care industry has experienced. As physicians, it's our responsibility to be well informed of the new law's impact on our practices – both as doctors and as employers. Let's put our stethoscopes to the pulse of healthcare reform. Read the full article on page 22 of San Antonio Medicine

BCBSTX Regional President offers physician insight on health care reform

Starting in 2014, key provisions of the Affordable Care Act (ACA) will be implemented, and doctors across the United States will experience the biggest change the health care industry has seen. As physicians, we have a responsibility to be well informed of the new law's impact on our practices – both as doctors and as employers. And with this great challenge comes great opportunity – to make the most of what the doctor ordered. Read Regional President Dr. Esteban López's full editorial on page 55 of Texas Medicine

Blue Cross Blue Shield's New Marshall

In a time of rapid industry change, CEO Bert Marshall is bringing a public-health sensibility to the giant insurer. Read the full story in D CEO Magazine. 

Is Cost Containment Possible?

Dr. Dan McCoy, chief medical officer of Blue Cross Blue Shield Texas, helped lead a public discussion on the containment of health care costs at The Texas Tribune's 2013 Health Care Symposium. Other panelists included Tom Suehs, former executive commissioner of Texas Health and Human Services; Michelle Berger, president of the Travis County Medical Society; and Jesus Garza, president and CEO of the Seton Healthcare Family. Dr. David Warner, Professor of Public Affairs and Wilbur J. Cohen Professor in Health and Social Policy, moderated the panel. Watch videos of the symposium's full day of panels.

Why Blue Cross Blue Shield President Bert Marshall hates cigarettes

When Bert Marshall took the job of president of Blue Cross and Blue Shield of Texas, he came here with a mission: Continue his commitment to public health. Read the full story in the Dallas Business Journal.