Healthy Kids, Healthy Families (HKHF) began in 2011 as a three-year initiative by Blue Cross and Blue Shield of Texas (BCBSTX), designed to improve the health and wellness of at least 1 million children through community investments. We extended the program, making HKHF part of our ongoing commitment to the health and well-being of the children and families across Texas. To date, we've helped nearly 3 million children.
The HKHF initiative invests in and partners with nonprofit organizations that offer sustainable, measurable programs. The programs must address health and wellness in these three areas: