Healthy Kids, Healthy Families®


Healthy Kids, Healthy Families (HKHF) began in 2011 as a three-year initiative designed to improve the health and wellness of at least one million children through community investments. We extended the program, making HKHF part of our ongoing commitment to the health and well-being of the children and families across Texas. To date, we've helped nearly three million children.

The Blue Cross and Blue Shield of Texas Healthy Kids, Healthy Families initiative invests and partners with nonprofit organizations that offer sustainable, measurable programs. The programs must address health and wellness in the following areas:

  • Nutrition
  • Physical activity
  • Disease prevention and management
  • Chronic disease conditions
    • Chronic Obstructive Pulmonary Disease (smoking cessation)
    • Chronic kidney disease (early stages)
  • Supporting safe environments

The Texas plan’s focus in this area will address two disease conditions impacting the health and wellness of millions of Texans. Chronic Obstructive Pulmonary Disease (smoking cessation) and chronic diabetic kidney disease (early stage diagnosis) will be our primary focus aimed at preventing and managing these two disease conditions and their effect on Texas communities. If you have any questions, please see this communication  or contact us.

Healthy Kids, Healthy Family Grants

In addition to aligning with our Disease Management area, the following criteria are required for review of all grant proposals:

  • The community lead organization must be a nonprofit, tax exempt, 501(c)(3) organization with expertise in chronic kidney disease (early stages) or Chronic Obstructive Pulmonary Disease (tobacco related illness and tobacco cessation).
  • The community lead organization must have the financial capacity and qualified staff to oversee and manage the project. For this RFP "financial capacity" is defined as organizations operating a current annual budget of $2M or more.
  • The community lead organization must collaborate on proposed program with a health system partner – i.e. hospital, clinic, federally qualified health center.
  • The community lead organization must collaborate on proposed program outcomes and metrics with an evaluation partner – i.e. academic institution – preferably a school of public health.

This two-step RFP process will help us determine whether your program will align with our investment strategy.

Step 1: Eligible organizations are invited to submit a brief Request for Information. Please expect four weeks for notification of decision.

Step 2: LOIs will be reviewed and organizations who propose measurable programs that align with our investment strategy will be invited to submit a full proposal.

Apply for a Texas HKHF Grant Learn more about third-party links.

For additional support, please see the Frequently Asked Questions PDF Document. You can also email us. Please allow at least 48 hours for a response.

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