Blue Directions from Blue Cross and Blue Shield of Texas (BCBSTX) allows you to conveniently manage enrollment and benefits online.
Step 1: Choose your benefit offerings
You'll pick up to five BCBSTX health plans plus other specialty benefits, and then set your contribution amount or percentage.
Step 2: Employees access resources
Employees can access educational materials and decision support tools online.
Step 3: Employees compare benefit options
Employees compare benefits options and costs, then enroll on a secure enrollment website.
Step 4: Employees select benefits
Employee benefits selections get sent electronically to BCBSTX and other carriers.
Step 5: ID cards mailed
ID Cards will be mailed directly to your employees once enrollment information is completed on the carrier side.
Using our educational and decision support tools before - and during enrollment - can help any employee make informed benefits decisions:
The Blue Directions employee website prepares employees for enrollment with tips on health insurance basics and their enrollment process.
Online Decision Support
A quick survey can offer employees a snapshot of their health, budget and family needs. It will also suggest health insurance plans based on their answers.
Helpful Enrollment Tools
Calculators, videos and educational content are available on the enrollment website to help employees make smart benefits decisions.
Blue Directions lets you create and offer a custom health care benefits package. You can keep your current plan(s) or choose from dozens of Blue Cross and Blue Shield of Texas (BCBSTX) plans with different:
You can select up to five health plans from a robust menu to offer employees during enrollment. They can then select their health insurance for the year.
We've partnered with industry-leading, specialty product carriers so that you can offer your workforce a full benefits package. In addition to health care plans, employees will also be able to enroll in benefits like: