Introduction to BCBSTX Wellness Initiatives/Programs

Blue Cross and Blue Shield of Texas (BCBSTX) new wellness initiatives/programs include Tobacco Cessation, Weight Management, and Worksite Wellness programs and have been introduced as the newest additions to our medical management program, Blue Care Connection® .

  • Tobacco Cessation provides resources and support for smokers who want to quit
  • Weight Management provides guidance, support, online tools and resources for members who want to lose weight
  • Worksite Wellness enables employers to offer employees on-site health education and health screenings

Program Overview 

Wellness Pads and Posters

Blue Care Connection Frequently Asked Questions