Fitness Program

Fitness Program makes gym membership fun, easy, and affordable

In a world where life is constantly on the move, people need solutions to fit into their ever-changing fitness schedules.

Blue Cross and Blue Shield of Texas (BCBSTX) makes it easier with the Fitness Program, the latest feature from Blue Care Connection®. Available exclusively to BCBSTX members and their covered dependents (age 18 and older), the Fitness Program provides:

  • Flexible membership, no long-term contract required. Enroll for a one-time fee of $25 and $25 per month.*

  • Easy online enrollment; automatic monthly payment withdrawal.

  • Blue PointsSM ** — Earn 2,500 Blue Points for joining the Fitness Program, then up to 400 points per week when you swipe your Fitness Program membership card at a participating gym. Redeem your points for fitness items, electronics, and much more. (NOTE: It may take up to 60 days for Blue Points to appear in your account within the Personal Health Manager.)

  • Unlimited access to a nationwide network of participating fitness centers and select YMCA locations.

How to Get Started

Log in to your Blue Access for MembersSM account. Click the My Health tab to find the Fitness Program button. Use this link to search for participating locations and complete your enrollment.

You can also enroll by calling (888) 762-BLUE (2583), Monday – Friday, 8 a.m. – 9 p.m., in any U.S. time zone.

Download a Fitness Program flier PDF File (890 KB) for more information.


* The one-time enrollment fee and monthly membership fee for the Fitness Program are both subject to applicable taxes.

** Please review the Blue Points Program Rules listed on the Personal Health Manager for complete information on the program. Program Rules are subject to change without prior notice.