Recent studies suggest that up to 50 percent of adults in industrialized nations use some form of complementary alternative medicine to prevent or treat a variety of health-related issues.
With your Blue Cross and Blue Shield of Texas (BCBSTX) membership, you’re automatically eligible to receive up to 30 percent off standard fees through a network of more than 35,000 Complementary Alternative Medicine practitioners, including:
- Massage & bodywork;
- Acupuncture;
- Nutritional counseling;
- Exercise & movement (including yoga, Pilates, Tai Chi & personal trainers);
- Mind & body therapies; and
- Fitness centers and gyms.
Find Complementary Alternative Medicine practitioners and fitness centers in your area.
IMPORTANT: When you contact a participating practitioner or fitness center, identify yourself as a BCBSTX plan member and be prepared to show your card at the time of service.
Additional Complementary Alternative Medicine Education and Tools
- Healing Centers – Learn how conventional medicine can be combined with alternative therapies to help the body strengthen and heal itself.
- Healing Kitchen – Find healthy recipes, nutrition-related articles and food remedies for common ailments.
- Expert Opinions – Get answers to your health-related questions from medical professionals.
- Reference Library – Browse through a comprehensive library with recent information about chronic conditions, integrative therapies, supplements and foods.
- News & Perspectives – Learn the latest news on Complementary Alternative Medicine.
- Healthy Reading – Take advantage of substantial savings on subscriptions to select health and fitness magazines.
- Vitamins – Find information on vitamins and supplements, from acidophilus to zinc, and order online.



