Special Beginnings
Expecting a baby? We understand how important having a healthy baby is to you, so BCBSTX offers the confidential Special Beginnings® maternity program.
Special Beginnings is designed to help you better understand and manage your pregnancy. You will receive the support you need through every stage of pregnancy, including:
- Pregnancy risk factor identification and ongoing communication/monitoring;
- Educational material covering pregnancy and infant care topics;
- Personal telephone contact with program staff from early pregnancy until six weeks after delivery; and
- Assistance in managing high-risk conditions such as gestational diabetes and preeclampsia.
Call toll-free (888) 421-7781, 8 a.m. - 6:30 p.m. CT, to enroll. The first step to having a healthy baby is getting prenatal care, so be sure to enroll in Special Beginnings as soon as you find out you are pregnant.
Special Beginnings is not a substitute for professional medical guidance. It is important to share any health concerns with your physician.



