Blue Cross and Blue Shield of Texas, in conjunction with a mandate from the Blue Cross and Blue Shield Association, is part of a new initiative requiring that all Blues Plans adopt a standardized format for member ID cards. The new format will strengthen the Blue brand recognition and make ID card formats consistent among all Blues Plans. The information contained on the new card is the same as the current card, but the placement may be different.

As part of the new ID card implementation, we are taking the opportunity to implement other upgrades, including:

• Using new technology to improve how ID cards are generated
• Adding a magnetic stripe to the back of the ID card to take advantage of emerging technologies and be prepared for proposed legislative initiatives

Log in to your Blue Access® for Employer account to access information about:

• Our implementation schedule (updated as of 3/2009)
• What the new card looks like
• What we’re telling members and FAQs