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Be Covered Texas Campaign Expands Educational Resources to Help Newly Insured Texans Get the Most Value from Their Coverage

Aug. 12, 2014

Richardson, TX — As part of its ongoing efforts to help engage and educate newly insured Texans, Be Covered Texas has expanded its program and is working with its 165 community partners statewide and 20 partners in San Antonio, 60 partners in Houston, and 66 partners in Dallas, to help consumers understand how to get the most value from their health care coverage.

The second open enrollment period established by the Affordable Care Act will begin on November 15, 2014. This year, to help newly insured consumers and those who have yet to enroll, Be Covered Texas, a grassroots education and outreach campaign sponsored by Blue Cross and Blue Shield of Texas (BCBSTX), has expanded its educational resources available on a redesigned bilingual website and is working with community partners to distribute additional educational information across the state.

The campaign offers free, bilingual resources on a variety of wellness and prevention topics which includes a "Now That I Have Insurance" fact sheet that provides a useful glossary of key health insurance terms and information on how to best use their coverage including how to prepare for a doctor's visit and how to select a doctor in their network.

Last year, the first year of the campaign, Be Covered Texas worked with its community partners to directly reach 3.29 million people across the state through community events, outreach and distribution of educational materials. The campaign also reached 7.7 million through online and social media outreach. View a full list of campaign results.

"Blue Cross and Blue Shield of Texas is committed to the Be Covered Texas campaign because we know that education and outreach are important elements in helping insured consumers benefit from their health care coverage," said Michelle Riddell, Be Covered Texas campaign chair and BCBSTX vice president of community investment.

Newly insured consumers are already benefitting from their new health care coverage. In Texas, for example, those who enrolled in BCBSTX plans, both on and off the exchange received important health services. Between January 1 and May 31, 2014, BCBSTX enrollees accessed the following health services: 155,000 well visits, 62,000 biometric screenings, and 12,500 mammograms.

Various partners statewide have worked with Be Covered Texas to educate its members on health insurance basics.

"The Texas NAACP has been a proud partner of Be Covered since its first year. We have worked together to provide educational resources to communities around the state on the importance of signing up for health insurance and the options available to them. We look forward to continuing this partnership as we reach more of the state's uninsured," said Carol Moore, State Health Director, Texas NAACP.

"Over the past year, The Hope Clinic has worked with Be Covered Texas as we've reached out to our community to provide primary health care and resources, including the importance of obtaining health insurance. From providing materials on what financial assistance is available to resources on preventative health and wellness, Be Covered Texas has been an invaluable resource for our members," said Jenny Williams, RN, BSN, Executive Director of the Hope Clinic of Garland.

Last spring, Be Covered Texas participated in our health and wellness fair during the last few weeks of the first open enrollment period. The campaign's support at our South Houston Health and Wellness event provided our students and their parents the information they needed to be fully aware and informed about their health insurance options," said Julie Norton of Harmony Public Schools.

"Educating the community on the importance of health insurance and wellness is one of the priorities we share with Be Covered Texas. Be Covered's bilingual resources have allowed us to reach many more members of the community with information on healthcare and how to use health insurance," said Lourdes Castro-Ramirez, CEO of the San Antonio Housing Authority.

For more information and to view of the Be Covered Texas resource library, please visit Be Covered Texas.


View 2014 Press Releases