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Blue Cross and Blue Shield of Texas Awards Healthy Kids, Healthy Families® Grants to 29 Charitable Organizations Statewide

Jul. 22, 2014

Richardson, TX — Now in its fourth year, Blue Cross and Blue Shield of Texas (BCBSTX) announced today that its Healthy Kids, Healthy Families (HKHF) initiative has awarded $1.54 million in grants to 29 organizations across the state. Of the 29 grantees, 19 are new recipients.

"Everything we do through our community-based efforts is designed to improve the overall health of Texans," said Bert Marshall, President of BCBSTX. "This program has become a focal point among our charitable initiatives and is an opportunity to truly help move the needle on key public health issues, such as diabetes and obesity. We recognize the role we can play and we're proud to stand with these local organizations that are dedicated to improving children's health in meaningful ways by impacting lifestyle habits at an early age."

In 2014, HKHF received more than 180 applications, an increase of more than 50 percent compared with the prior year. Each application is evaluated on the basis of impact, feasibility, capacity, collaboration and sustainability. All grant recipients are community partners that share BCBSTX's vision of improving the health and wellness of Texas children.

Originally launched as a three-year campaign in 2011, the HKHF program is committed to engaging children and their families in understanding the importance of four focus areas: nutritious food, raising the level of physical activity, improving immunization rates and promoting safe environments. During the program's initial three-year period, BCBSTX has awarded $4.9 million to more than 60 charitable organizations.

View the complete list of the 2014 HKHF grantees.

Examples of BCBSTX's collaboration with community organizations include:

  • "More than 1,000 children in Abilene and the surrounding area will benefit from the partnership with Blue Cross and Blue Shield of Texas Healthy Kids, Healthy Families grant. The children served by our after school care program on 17 elementary school campuses will participate in enhancement programs varying from sports to martial arts to obstacle courses and so much more. The Alliance for Women and Children is grateful to receive this funding to ensure our kids have opportunities to remain active and healthy." — Toni Brow, Executive Director, Abilene, TX
  • "The Health Collaborative is grateful for the support that BCBSTX has provided for our neighborhood families. It is through this support that we will be able to offer free family workouts at several community sites impacting more than 12,000 people in Bexar County." — Elizabeth Lutz, Executive Director, San Antonio, TX
  • "CAN DO Houston is very pleased to receive support from Blue Cross and Blue Shield of Texas as we work to address health disparities in our community. Our focus is to address immediate needs and gaps in resources and build community capacity to be engaged in the development of relevant and timely solutions that address barriers to healthy eating and active living." — Dr. Jasmine Opusunju, Executive Director, Houston TX

View the BCBSTX 2013 Social Responsibility Report.

View 2014 Press Releases