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BCBSTX Helps Consumers Navigate Coming Changes to Health Insurance

November 12, 2012

Need for health education exists as new Texas consumers prepare to enter health insurance market

Richardson, TX — While all Texas residents will be required to have health insurance next year as a result of the federal Affordable Care Act, recent data from Blue Cross and Blue Shield finds that nearly two-thirds of people surveyed do not understand the coming changes brought about by the new law well enough to explain them to a friend. To help all Texas residents become more familiar with how the purchase of health insurance may change next year and new benefits that could be available to them, BCBSTX has launched an online resource called AskBlue Healthcare Reform.

The AskBlue Health Reform tool engages users in an interactive experience designed to improve their understanding of the changes and choices that will come with the Affordable Care Act. This tool is free to use. Learn more about the AskBlue Health Reform Tool.

"We want to expand access to quality health care to as many people as possible across our state. AskBlue is the beginning of a regular conversation we will be having with our communities so they have all the information they need to make an informed decision when many new aspects of the Affordable Care Act go into effect less than a year from now," said Bert Marshall, president, Blue Cross and Blue Shield of Texas.

BCBSTX is also leveraging mobile devices and social media to improve health literacy with Twitter , Facebook  and YouTube  pages featuring videos, health tips, games, community activities and feedback opportunities that increase users' awareness of health issues and benefits options.


About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with nearly 40,000 physicians and 400 hospitals to serve 4.8 million members in all 254 counties. Blue Cross and Blue Shield of Texas is a Division of Health Care Service Corporation (which operates Blue Cross Blue Shield plans in Texas, Illinois, Oklahoma and New Mexico), the country's largest customer-owned health insurer and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.