Blue Cross and Blue Shield of Texas Announces Executive Changes
Former Division Senior Vice President Appointed President, Effective Immediately.
Richardson, TX — Blue Cross and Blue Shield of Texas (BCBSTX) has announced that Darren Rodgers will take over responsibility as president of Blue Cross and Blue Shield of Texas. Rodgers has been with BCBSTX since 1992, most recently having served as the divisional senior vice president of Texas Health Care Management and Public Affairs. Rodgers succeeds Martin G. Foster who has been promoted to executive vice president, of Plan Operations, Health Care Service Corporation (HCSC), the organization which operates the Blue Cross and Blue Shield plans in Texas, Illinois, New Mexico and Oklahoma.
As president of BCBSTX, Rodgers will oversee all Texas operations, including marketing and sales, health care management and medical policy. Previously, Rodgers oversaw the development of several programs that have helped shape the way our members access health care services. Most notably, Rodgers oversaw the creation and development of Blue Care Connection®, BCBSTX’s medical care management model. Rodgers also has a highly visible role in the Texas health care community. He currently serves on the Board of Directors of the Texas Health Institute and is president of the Caring for Children Foundation of Texas. Additionally, Rodgers was appointed by Texas Gov. Rick Perry to the Texas Health Care System Integrity Partnership.
Rodgers’ career prior to joining BCBSTX includes positions with other national insurers in the areas of national accounts and employee benefits.
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with nearly 40,000 physicians and 400 hospitals to serve 3.8 million members in all 254 counties. Blue Cross and Blue Shield of Texas is a Division of Health Care Service Corporation (HCSC), the country’s largest non-investor-owned health insurer and fourth largest health insurer overall. HCSC is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
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