BLUE CROSS AND BLUE SHIELD OF TEXAS RECOGNIZED  AS A TOP COMPANY FOR DIVERSITY
Major client believes diverse workplace is vital part of Blue Cross’ success in customer service delivery.

Richardson, Texas, May 6, 2005 --  Blue Cross and Blue Shield of Texas has received national recognition for its commitment to promoting diversity in the workplace.  Blue Cross and Blue Shield of Texas is a division of Health Care Service Corporation (HCSC), which placed 17th in a national study conducted by DiversityInc.  In addition, HCSC was named to two Top 10 Lists by DiversityInc, being rated as the fourth best company for Latinos and the seventh best for African-Americans.

“We’re proud to receive recognition for creating a workplace where the diverse talents and contributions of all our employees are valued in producing positive business outcomes,” says Pat Hemingway Hall, president, Blue Cross and Blue Shield of Texas.  “One of the benefits often achieved by this process is heightened awareness of individual potential and team commitment, which can lead to more effective communication and productivity.”

DiversityInc is widely recognized for conducting the nation’s most in-depth study of diversity management, leadership and marketing.

“Texas Instruments has been a Blue Cross client for more than three years and we recognize the many benefits of doing business with companies that embrace diversity,” says Lola Chriss, manager, Health Promotion and Benefits and Occupational Health, Texas Instruments.  “Promoting diversity not only empowers employees, it fosters the kind of corporate environment that enables effective service delivery.  This in turn has helped to make Blue Cross one of the top companies in its industry.”

The DiversityInc Top 50 Companies for Diversity list is derived exclusively from corporate survey submissions from 203 companies.  In the study, companies answered 230 questions about CEO commitment, human capital, corporate communications and supplier diversity to benchmark their practices against organizations nationwide.

Blue Cross and Blue Shield of Texas is the only statewide, non-investor owned health coverage provider in Texas, serving more than 3.5 million members in all 254 counties.  Blue Cross and Blue Shield of Texas is a division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.

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